The organisation representing India’s tyre makers has called upon its national government to encourage rubber replantation and offer rubber growers subsidies to plant new trees. According to news published by the Press Trust of India, the Automotive Tyre Manufacturers’ Association (ATMA) wants these measures implemented in order to address the reluctance of growers to plant new trees, which can’t be tapped for their first six to seven years. Without encouragement, the ATMA fears growers will continue to tap older, lower-yielding trees; the association comments that this practice is profitable for growers due to the high prices natural rubber currently commands.