As part of the organisational changes at Alliance Tire Group (ATG) following its acquisition by the Yokohama Rubber Corporation, Angelo Noronha, who is currently chief of aftermarket sales for Europe, will become president of the ATG’s APAC and MEA regional businesses. He takes on responsibility for markets in Asia, Oceania, India, the Middle East and Africa as of 1 January 2017.
Gregorio Stefanucci, of Azienda Agricola Stefanucci & C. and also an Alliance Tire Group (ATG) client) has testified to the quality of ATG’s high power tractor products:
“Agricultural machines are becoming bigger and bigger. At the end of the road, there is only one thing we are looking for: tyres able to stand the strain of heavy soils and heavy tractors”.
Alliance Tire Group is marketing the Galaxy Yardmaster SDS as the ‘king of forklift tyres’. Developed and designed for warehouse operations, all kinds of loading and unloading work, shop-floor as well as port and yard operations, the Galaxy Yardmaster SDS is said to be “a true workhorse for long and demanding tasks”.
All hail! Alliance Tire Group (ATG) opines that if there was a king of forklift tyres, then the Galaxy Yardmaster SDS would have “excellent chances to acquire that position.” This regal range of solid tyres is being rolled out in sizes suited for fitment on forklifts and container handling carts weighing from 1 to 5.5 tonnes; the first dimensions came to market in April, and ATG indicates that the full portfolio will be available by the end of next month.
On 1 July, Yokohama Rubber completed its acquisition of the Alliance Tire Group. The Japanese company’s new subsidiary is now headed by Toru Kobayashi, formerly assistant to Yokohama Rubber president Hikomitsu Noji, who has been appointed Alliance Tire Group chairman.
ATG Europe (Alliance) has launched phase one of a new European advertising campaign. The new ad was officially presented to the European press at Reifen 2016, in Essen (Germany).
ATG’s communications restyling process starts with the Alliance brand mainly focused on agriculture application, followed closely by Galaxy, for industrial and construction vehicles.
Although Yokohama Rubber plans to “create a premier global tyre manufacturing company” through its acquisition of Alliance Tire Group (ATG) and resultant synergies in expertise and experience, the Japanese firm confirms it will retain the ATG business model, along with the company’s “culture” and brands.
On 25 March, the Yokohama Rubber Co. Ltd. announced it has reached an agreement with global investment firm KKR and three other parties to purchase all shares in Alliance Tire Group (ATG) for an agreed equity value of US$1,179 million. The transaction is expected to be finalised on 1 July 2016, after the completion of all necessary closing procedures, including regulatory approvals.
The Alliance TyreGroup (ATG) will use the Bauma 2016 show in Munich to launch a row of innovative tyres, the manufacturer states. The 31st edition of this world leading trade fair for construction, building and mining machinery and equipment will see the Galaxy Beefy Baby SDS skidsteer tyre in size 31 x 10-20 exhibited.
Indian financial daily The Economic Times reports that American private equity firm KKR & Co. L.P. has begun initial talks that may result in the sale of its 90 per cent share in off-highway tyre specialist Alliance Tire Group. The publication names Sumitomo, Continental and Michelin as potential buyers, however it notes that no confirmation of these firms’ interest has been given.
Alliance Tire Group, or ATG, calls itself the industry’s fastest-growing manufacturer of off-highway tyres. To support this expansion the company recently opened a new factory in Dahej, India. The tyre maker says the state-of-the-art 122,000 square metre plant utilises the latest manufacturing technologies and is currently able to produce 90 tonnes per day or 33,000 tonnes of tyres per annum, with capacity expected to rise to 57,000 tonnes a year by the end of 2016.
Off-highway tyre maker ATG brought several new innovations to the Agritechnica show earlier this month. These included its new VF (Very High Flexion) sprayer tyre, the Alliance 354 AgriFlex+. Amongst the tractor and combine harvester tyres on display were the new Alliance 376 MultiStar IF (Improved Flexion) and the large volume 378 AgriStar XL. The flotation and agri-transport category was represented by the Alliance 380VF and 390MPT flotation radials plus the new 885 Flotation Radial in a 26.5 inch rim diameter.
Speke-based tyre wholesaler Kirkby Tyres is not concerned with the high production levels and low prices currently coming out of China at the present time, not least because it does not play a role in the car tyre market. The OTR specialist comments that it expects “more and more tyres to come in at lower prices” within the PCR market, but adds, categorically, that: “we have absolutely no interest in buying or adding budget Chinese tyres to our brand offering” within the segments in which it does operate.
Off-highway tyre specialist Alliance Tire Group (ATG) says it will launch “a broad range of new products in the flotation and agri-transport segment” at this November’s Agritechnica. While the tyre maker hasn’t yet provided full details of everything it intends to release at the show, it confirms that a new portfolio of Alliance all-steel high speed flotation radials for agricultural trailers will be on display.
The euro has lost approximately 19 per cent of its value against the US dollar in the past year, and to compensate for this “unfavourable exchange rate” Alliance Tire Europe has announced price increases of up to five per cent for its products. Increases will apply as of 1 September 2015 and affect all product categories manufactured and sold by the company under Alliance, Galaxy and Primex brand names.
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