Revamped Hi-Q Outlets to Be Unveiled Soon
June sees Neil Burrows take on the responsibilities of retail director at Goodyear Dunlop UK. So, as a way of welcoming him into his new position, Tyres & Accessories interviewed the company’s former marketing director and asked what the future holds for the recently re-vamped Hi-Q retail franchise.
At the end of 2005, Goodyear Dunlop UK announced plans to separate its consumer and commercial tyre retail businesses into two distinct Hi-Q and TruckForce networks. The move was designed to solve the perceived problems that had been encountered by the two sides of the business’ lack of synergy. This radical shake-up proved to have a dramatic effect on the network, with company’s aim being to improve its focus on both sides of the business. On the passenger side this meant introducing a strong “hard-franchising” policy, designed to keep standards and brand image consistent.