A new tyre – and a Facebook page for talking about it
Last year Michelin introduced a new motorcycle tyre – and it has now launched a dedicated Facebook application to go with it. The tyre part of the package is called the Commander II, a product designed for cruisers in the over-650cc category. The Commander II Facebook platform, on the other hand, is available at http://michelin-commander-2.com and enables users to share views, technical information and interests. Michelin describes the platform as a social networking tool that brings the riding community together, in the same way that associations, clubs and recreational events do. The tyre maker notes that one of the application’s most entertaining features allows users to star in a customisable animated film using their picture and other details from their Facebook profile.