German Reifen Exhibition Expands Into China
The Chinese tyre market is becoming ever more interesting, and not only for tyre manufacturers and wholesalers. The organisers of tyre-related exhibitions are also taking a much closer look at this – as it seems – market of boundless opportunities. This November the organisers of the “Reifen” show in Essen, Germany, are organising for the very first time an equivalent in China, the so-called “Reifen China”. The organisers from Messe Essen GmbH and the China United Rubber (Group) Corp. are hoping to host a successful premiere show in Shanghai. The annual Reifen China show will take place concurrently with the “Rubber Tech China” show, both held under the same roof. Klaus Reich, director trade fairs and exhibitions with Messe Essen GmbH, and in this function also responsible for Reifen China, explains in an interview with Tyres & Accessories why his company is taking the Reifen show to China, what the expectations for this November’s show are and what exhibitors and visitors will get in Shanghai when they come to Reifen China.