Conti Secures Sponsorship Deal for World Cup Qualifiers
As an official sponsor of the 2010 FIFA World Cup in South Africa, Continental AG has secured significant television coverage for itself during the 260 qualification group matches to be played in Europe. Continental will appear on four of the advertising hoardings in the stadiums used for more than 170 matches, and the television images broadcasted around the world will extend Conti’s presence to millions of TV screens.