Motorsport involvement “a vital part of Falken road car tyre development”
The Falken Tyres brand is owned by Sumitomo Rubber Industries, the sixth largest manufacturer in the global tyre ranking with manufacturing facilities across Asia including plants in Japan, Thailand, Indonesia and China. It was created in 1983 and was first sold in the US and Europe some years later. While the brand has an active motorsport presence in events such as the prestigious 24 Hours at the Nürburgring, it argues that its knowledge acquired in that arena is transferred immediately to its road tyre R&D team in Japan. Tyres & Accessories interviewed Satoru Ushida, marketing director at Falken Tyre Europe.