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ASA instructs Michelin to change advertorial format following complaint

The Advertising Standards Authority has ruled that a Michelin advertorial page published on the telegraph.co.uk website in August 2015 was in breach of the CAP Code. Details of the ruling were published on 30 December 2015 and show that two issues – whether the article was misleading and if it was obviously identifiable as a marketing communication – were investigated and upheld. Both the Telegraph and the tyre maker deny any wrongdoing.

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ASA rules on Unipart ad

The Advertising Standards Authority (ASA) has just released its ruling on a complaint made by TMD Friction regarding comparison results featured on the stopsecret.org website run by Unipart Automotive. Six brands of brake pads were tested by the VCA MIRA test centre using mean fully developed deceleration tests, an industry-wide recognised test for effective braking performance. The same vehicle was used for each of the tests with a human driver and onboard measuring equipment. Details of the nature and results of the tests were downloadable from the website and indicated that the Unipart brake pads produced the best results. TMD claimed that the advert was misleading as they believed the test used for comparison was unreliable.

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ASA upholds Halfords advert complaint

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The Advertising Standards Authority (ASA) has upheld a complaint made against Halfords Autocentres Ltd. The website www.halfords.com featured information about their MoT services and included the text “MoTs NOW ONLY £29.95 RRP £54.85”. The complainant challenged whether the £54.85 recommended retail price detailed in the ad was misleading, because they understood this was the maximum allowable charge for an MOT and not an RRP.

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Halfords Autocentres and SMMT in advertising row

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A row has broken out between Halfords Autocentres and the Society of Motor Manufacturers and Traders (SMMT) over advertising relating to the cost of car servicing at franchised dealerships. The SMMT complained to Advertising Standards Authority (ASA) about an advertisement at halfordsautocentres.com which highlighted apparent savings of up to 50 per cent on car servicing. The complaint was subsequently upheld by ASA who said the ad could not continue in the offending form.

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Trelleborg refinances through new syndicated loan

On March 24, Trelleborg AB and Trelleborg Treasury AB finalised a 750 million euro and US$625 million syndicated multicurrency revolving credit facility. The total volume of this new credit facility corresponds to some SEK 10.6 billion (£1.03 billion) and it is scheduled to mature in March 2016. The new credit facility replaces and refinances Trelleborg’s existing 750 million euro and US$600 million multicurrency revolving credit from 2005, which had an original final scheduled maturity date in March 2012.

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The Right Information Changes Everything, ASA Tells Michelin

Bibendum, better known as the Michelin Man, can effortlessly wage colossal battles against evil fuel pumps to rescue motorists from high prices – but he appears to have found his kryptonite in the form of the Advertising Standards Authority. Following 15 complaints over its advertised claim that the EnergySaver tyre could save up to 80 litres of fuel, Michelin has accepted the ASA ruling that it must change the wording of its television commercial when wishing to continue with the “right tyre changes everything” campaign.

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New Look, Logo Launched by ASA Tire Systems

(Tire Review) ASA Tire Systems has an all-new look, launching a fresh logo – its first revision since the company was formed 30 years ago. The software provider said the new look integrates elements from its TreadX, TireMaster and AutoRepairMaster products to create a more modern look. ASA Tire Systems said work on the new logo began after it launched a redesigned website last year. “The new look for ASA continues the evolution of our brand and brings our product lines closer together in the software suite of ASA Tire Systems,” said Wayne Croswell, president. ASA Tire Systems said it will fully integrate the new look by the end of the year.

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Consumer Reports Survey: Independent Shops Prefered

A new Consumer Reports’ survey shows US consumers prefer using independent vehicle repair shops over car dealerships for vehicle maintenance. “The magazine’s survey points up something independent shops have known for a long time: independent service is more satisfying,” said Ron Pyle, president and CEO of ASA. “The magazine is to be commended for its work in coming up with good, solid data that verifies that claim. That’s a real service to its readers and today’s motorists.”

According to Consumer Reports, in a story in its June 2009, issue: “Eighty-four per cent of owners reported being satisfied with maintenance performed at independent shops compared with 77 per cent at (car) dealerships.” The magazine based that finding on a survey involving 349,000 vehicles. (Tire Review/Akron)

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JMS Releases 2009 Rim Catalogue

In time for the new season, JMS has released its new 2009 alloy rim catalogue. Featuring 80 pages and more than 300 rim designs, the new JMS catalogue is one of the largest on the market, and includes the following brands: ASA, Barracuda, break, Carmani, Corniche, DBV, DZ, Etabgeta, Frankenräder, FSW, Keskin, Kerscher, MAM, Oxigin, OZ, pro LINE, RC, Schmidt, Smoor, Tomason and US-Alloy. All wheels are either available as vehicle type or TÜV approved. Stud patterns are also listed along with each rim design, making matching a rim with a particular vehicle a fast process. More information can be found from the JMS website racelook.de or by e-mail at info@racelook.de

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Five Firestone Locations Named Green Businesses

The Automotive Service Association of Arizona has certified five Firestone Complete Auto Care lcoations as “green shops” through its voluntary Green Business Automotive Program, administered in conjunction with the Arizona Department of Environmental Quality

In order to qualify, shops must meet requirements in two areas: pollution prevention and resource conservation. According to the ASA program guidelines, green shops have “found reasonable and cost-effective ways to protect our environment and conserve resources. These facilities go beyond the government environmental regulations all automotive repair facilities must meet.”

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ASA Tire Systems Preps Software Tyre Registration

ASA Tire Systems has upgraded its TreadX dealer software to capture tyre registration data at the store level and electronically transmit the information. The software maker said it made the modification in anticipation that the NHTSA will change tyre registration regulations and allow the electronic registration of tyres by tire dealers. TreadX now interfaces with tyre registration firm CIMS, allowing dealers to collect and enter tyre DOT numbers and owner information and transmit the data directly to CIMS for processing.

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ASA Tire Systems Names VP

(Akron/Tire Review) ASA Tire Systems has hired Nina Briggs as vice president of operations. Briggs will be responsible for customer service, including software and hardware support, implementation and network services, all accounting functions, and business operations. She was formerly with ASA International Ltd.

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TIA Board Taps Croswell as Secretary

(Akron/Tire Review) ASA Tire Systems president Wayne Croswell has been elected secretary of the Tire Industry Association (TIA), putting him in line to become TIA president in 2009. Croswell was elected by the TIA Board of Directors during its June 29 meeting in Toronto.

“We are very pleased to have Wayne fill the position of Secretary,” said current TIA President Paul Hyatt. “Wayne has demonstrated his leadership abilities as a TIA board member on numerous occasions. I believe TIA and the industry will benefit from Wayne’s experience and commitment to the growth of the tyre industry.”

Croswell currently serves as chairman of TIA’s Member Services and Benefits Committee and also serves on the Public Relations and Marketing Committee, Strategic Planning and Bylaws Committee, and on the State Association Executives Council.

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ASA Offers Updated TireMaster Software

(Akron/Tire Review) ASA Tire Systems has issued Version 7.4.0 of its TireMaster software. ASA said the new version of its tyre dealer POS software provides increased functionality, including a “promised time” indicator, global comments for quotes, and a tyre casings/parts core tracking system. ASA said that current TireMaster users with an Internet connection can receive the update immediately.

Mark Goin, ASA Tire Systems director of sales and marketing, said: “The new promised time indicator will be a great tool to manage a shop’s busy workload. This feature allows tyre dealers to set a ‘promised time’ for each job. If the job takes longer than expected, they will know to contact the customer immediately. This new element improves customer service, while helping to manage a tyre dealer’s daily workload.”

In addition, the casing/core tracking system, he said, allows dealers to track casings sent to a retreader, record cost information and data about repairs and service life.

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