Apollo Tyres Ltd has signed a one-season shirt-sleeve sponsorship deal with AS Monaco, to enhance the visibility of its Vredestein Tyres brand. The collaboration is designed to drive awareness of Vredestein’s products “among a broad audience in France and internationally, leveraging Ligue 1’s status as the fifth most-watched football league globally”. The new sleeve branding will debut at AS Monaco’s home league match against Brest on 22 November.