On November 11 Continental Tyres launched its first in-app video advertising campaign, delivering content to iPhone users. The campaign, which promotes Continental’s winter tyre line-up, operates on the ‘Yoc Ad Plus’ rich media advertising platform and enables video to be viewed within the app without redirecting to third party sites.
The ViaMichelin website and its Apple application offshoots has reported a landmark year, in which the website scored a 12 per cent increase in traffic and downloads of the “apps” reached a combined total of 1 million. Nine years after the launch of its travel assistance website, ViaMichelin says it has surpassed all previous audience figures since its inception with more than 10 million visits during the week commencing 26 July alone.
A mobile dealer locator application for Blackberry smart phones currently being rolled out in the US and Canada has been described by Michelin Americas Truck Tires (MATT) as the “first truly mobile tyre-related application in the trucking industry.” The tyre maker intends the new Blackberry application to complement its existing Michelin ONCall emergency road service and online dealer and service locator in its “Wherever You Go” offering.
ViaMichelin, French tyremaker’s Michelin’s online mapping service, has launched a mobile application offering real-time UK traffic information, free of charge to iPhone owners. The announcement follows the launch of the Michelin guide iPhone app series. Optimised for iPhone 3G handsets but equally compatible with first generation iPhones, the app is simple to use and also enables users to access ViaMichelin maps directly from their handsets.
Starting 9 July, consumers with smart phones can see the recently introduced Michelin Primacy MXM4 in action, reports Tire Review. The mobile phone scan option is part of Michelin North America’s promotion effort behind the launch of the new premium segment tyre. MNA said consumers can download the free code reader app at upcode.mobi. The luxury touring tyre is now available in 12 market sizes covering 16- to 19-inch wheel diameters. The tyre carries a 55,000-mile warranty for H/V speed rated sizes and a 45,000-mile warranty for W-rated sizes.
Toyo Tire USA Corp. has expanded its online fitment guide with the release of a mobile version for Android phones, reports Tire Review. The Tire Finder now works with Apple iPhones, iTouches and Google Android operating system handheld devices.
Dunlop has released an application for iPhone and Blackberry devices designed to give consumers information on the tyre best for the user’s car and the features and benefits of the selected tyre. The application allows users to search for the most appropriate tyre for their car by selecting their vehicle model. It also allows users to find out where their nearest Dunlop stockist is at the press of a button. It provides all the information available on the brand’s website, but with what the company says is an easier and simplified viewing format specifically designed for the smaller mobile screen.
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