ViaMichelin Website Increases YoY Traffic by 12%
The ViaMichelin website and its Apple application offshoots has reported a landmark year, in which the website scored a 12 per cent increase in traffic and downloads of the “apps” reached a combined total of 1 million. Nine years after the launch of its travel assistance website, ViaMichelin says it has surpassed all previous audience figures since its inception with more than 10 million visits during the week commencing 26 July alone.