Apollo Vredestein’s UK subsidiary has chosen Treadsetters to handle the sale and distribution of its Apollo truck and bus tyre range across England, Scotland and Wales. Apollo’s debut in Europe’s competitive TBR tyre segment was barely one year ago. The new distribution arrangement represents a change in strategy; the manufacturer had initially said the brand would be available directly from Apollo through an e-commerce system. Apollo Vredestein states the decision to partner with Treadsetters will aid in achieving the tyre manufacturer’s strategy of rapid TBR growth by combining its product range with a highly efficient and experienced distribution partner in the UK.