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Falken Tire takes pole position in 2020 global social media ranking

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Gerd Altman; Pixabay

As Tyres & Accessories annual global social media ranking enters its seventh edition, this year there is a new winner. Last year’s champion, Pirelli, has fallen two places to third position. At the same time, Sumitomo Rubber Industries’ Falken brand rose an impressive eight positions to take the top spot. And Pirelli wasn’t the only well-known name to downshift, with two other brands taking retrograde steps. At the same time, in a reflection of what has taken place in the UK-only ranking, the top 10 has a new entry, with previously 10th-ranked MRF being overtaken by another large Indian tyremaker.

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Related news:

  1. Michelin tops 2020 UK social media ranking, Davanti enters top 10
  2. Pirelli leading global social media tyre brand 2015
  3. Pirelli regains global social media crown
  4. Michelin takes global social media double
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Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions

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One way or another 2020 has been an eventful year for all of us. The same is true at Apollo Tyres where, at a global level, the company has had to navigate pandemic-related production pauses and restarts along with new factory openings and the decision to enter the two-wheel segment. At the same time as continuing to develop the Apollo brand, the company has also given the Vredestein brand a big push during the last month or so. First, with the launch of a new all-season range, then with the introduction of a new North American tyre line-up and – in order to support both – a pitch-side advertising partnership with Manchester United football club. Tyres & Accessories recently interviewed Neeraj Kanwar, vice chairman and MD, Apollo Tyres Ltd in order to find out more.

Tyres & Accessories logoThis interview appears in full in the November edition of Tyres & Accessories magazine. Not yet a subscriber? You can change that here.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. Conserving costs, maximising business: Apollo Tyres’ response to the coronavirus pandemic
  3. Apollo aims for leadership in Indian two-wheel tyre market, Europe next
  4. Michelin launching CrossClimate 2
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Vredestein adverts to appear pitch-side at Manchester United

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Apollo Tyres; Vredestein

Continuing its long association with Manchester United, Apollo Tyres recently extended ‘Official Global Tyre Partner’ status with a parallel association with the company’s Vredestein tyre brand. The move is part of a wider growth strategy for the Vredestein brand across the Europe and North American markets.

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Related news:

  1. Apollo sites first Indian ‘Go The Distance’ pitch in Mumbai
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Apollo a Man U regional partner
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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New kid on the block: Vredestein launches full North American range

Dutch tyre brand Vredestein, part of the Apollo Tyres family since 2009, is a name well-known amongst European motorists. This isn’t the case in the USA and Canada, where Vredestein’s only enjoyed a niche following in past years. Apollo Tyres now intends to change this – in September it launched a “comprehensive brand offensive” there backed by a full range of new tyre lines explicitly designed for and developed in North America.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. US wholesaler expands in Canada
  3. Apollo appoints J. Walter Thompson as global creative agency
  4. Reports: Apollo planning to re-enter US market
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Apollo aims for leadership in Indian two-wheel tyre market, Europe next

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Apollo

Apollo Tyres is aiming for leadership in the premium two-wheeler segment in India with the inauguration of a dedicated two-wheel cross-ply and tyre manufacturing operation. India is the largest two-wheeler market in the world, and still has a headroom for further growth. In light of the Covid-19 pandemic, demand has increased as people move away from shared/public transport and gradually moving to own a personal vehicle. However, while India is at the forefront for Apollo’s venture into the two-wheel segment, the company is also hinting that it plans to export two-wheel tyres to Europe and North America.

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Related news:

  1. Apollo Tyres opens €475 million greenfield Hungarian plant
  2. Cutting ‘bad’ costs, working smarter – Apollo MD Neeraj Kanwar answers T&A’s questions
  3. ZC Rubber’s Anji factory starts making tyres
  4. India’s competition authority approves Warburg Pincus’ investment in Apollo Tyres
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Alejandro Recasens joins Apollo Vredestein

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After two decades with Pirelli, Alejandro Recasens is now spearheading Apollo Vredestein’s plans for growth in the markets of southwestern Europe (Photo: Apollo)Apollo Vredestein

Alejandro Recasens has joined Apollo Vredestein as Cluster Director South-West, responsible for Spain, France, Italy and Portugal. Having had a successful career with Pirelli Tyres spanning two decades, Recasens is now spearheading Apollo Vredestein’s plans for growth in the markets of southwestern Europe.

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  1. Euro-zone debt crisis hitting trailer market
  2. European rubber associations join up for information campaign
  3. Michelin most searched tyre brand on Google in Europe
  4. European auto markets ‘exceed expectations’ in May – GlobalData
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Vredestein Enschede: Company and employees fail to reach agreement

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Lay-off talks between Vredestein and employees at its Enschede factory in The Netherlands have not resulted in an agreement. The talks were prompted by the management’s announcement in early March that the firm is moving much of its production to Hungary. Since this will result in laying off around 750 of the 1,200 employees, a works council was developed in order to formulate an alternative proposal. However, according to various local news reports, the proposal was not received positively by the company management.

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Related news:

  1. Headcount reduction at Apollo Vredestein’s Enschede plant closer to 900
  2. Apollo Vredestein to increase prices
  3. 750 jobs to go at Apollo Vredestein’s Netherlands plant
  4. Apollo Vredestein ‘scaling back’ European production
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Apollo Tyres’ full-year earnings fall to 4.76 billion rupees

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Apollo

Apollo Tyres, the India-based tyre manufacturer that owns the Vredestein brand, has reported fourth-quarter 2019 financial results that show sales and earnings fell significantly.

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Related news:

  1. Apollo Tyres lifts profit margin to 18.7% in April-June quarter
  2. Apollo Tyres maintains turnover, increases profits
  3. Apollo Tyres looking for ‘healthy topline growth’ after 22% sales increase in FY 2017-18
  4. Apollo maintains profit margins despite Africa costs
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Apollo Tyres restarting production in Hungary & India

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Production at Apollo Tyres’ factory in Hungary will partially recommence tomorrow, a month after the tyre maker scaled back production there and in its Enschede plant in the Netherlands in response to the COVID-19 crisis.

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Related news:

  1. Apollo Tyres takes first step to resuming production in India
  2. Apollo Tyres suspends production at four plants in India
  3. Apollo Vredestein plant restructuring: Dutch politicians seek answers from European Commission
  4. BKT restarts production with distancing measures in place
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Warburg Pincus acquires first tranche of Apollo Tyres shares

Warburg Pincus is now a shareholder in Apollo Tyres Ltd. During a meeting yesterday, the tyre maker’s Committee of Directors – Private Placement allocated Emerald Sage Investment Ltd., an affiliate of the private equity firm, 54,000,000 compulsorily convertible preference shares. Emerald Sage paid a total of Rs s. 5,400,000,000 (£57.56 million) for the shares in this first tranche transaction, or Rs 100 each.

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Related news:

  1. Warburg Pincus investing £117 million in Apollo Tyres
  2. India’s competition authority approves Warburg Pincus’ investment in Apollo Tyres
  3. Apollo Tyres approves £105 million NCB issue
  4. Court dismisses Cooper appeal
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Apollo Tyres takes first step to resuming production in India

Following a slight easing of the lockdown regulations in India, Apollo Tyres reports it “partially resumed” tyre production yesterday at its Perambra plant in Kerala state. Apollo’s other plants in India remain closed for the time being.

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Related news:

  1. Apollo Tyres restarting production in Hungary & India
  2. Apollo Tyres suspends production at four plants in India
  3. Lockdown stops tyre production in India
  4. BKT restarts production with distancing measures in place
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Apollo Tyres approves £105 million NCB issue

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At a meeting held on Friday, Apollo Tyres Ltd.’s Board of Directors approved the issue of Rs 10 billion (£105 million) worth of non-convertible debentures (NCBs) via a private placement. The NCBs will be issued in one or more tranches according to the limits approved by shareholders at the tyre maker’s Annual General Meeting on 31 July 2019.

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Related news:

  1. Warburg Pincus acquires first tranche of Apollo Tyres shares
  2. Apollo share price hits all-time high
  3. Warburg Pincus investing £117 million in Apollo Tyres
  4. Cooper uncertainty good for Apollo share price
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India’s competition authority approves Warburg Pincus’ investment in Apollo Tyres

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The Competition Commission of India (CCI) has approved Warburg Pincus’ indirect acquisition of a 9.93 per cent stake in Apollo Tyres Limited. The purchase of 108,000,000 compulsorily convertible preference shares in the tyre maker, each share worth Rs 100, is being carried out by Emerald Sage Investment Limited. This transaction is worth approximately Rs 10.8 billion (£114 million).

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Related news:

  1. Warburg Pincus investing £117 million in Apollo Tyres
  2. Warburg Pincus acquires first tranche of Apollo Tyres shares
  3. Aiming for market leadership: Apollo investing a further £610 million in India
  4. Apollo aims for leadership in Indian two-wheel tyre market, Europe next
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Apollo Tyres suspends production at four plants in India

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Several states across India have announced lockdowns in order to better deal with the COVID-19 outbreak, and as a result Apollo Tyres Ltd. has halted operations at its plants in Kalamassery & Perambra (Kerala), Limda (Gujarat) and Chennai (Tamil Nadu) until 31 March. In addition, employees in the company’s offices have been instructed to work from home.

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Related news:

  1. Apollo Tyres restarting production in Hungary & India
  2. Apollo Tyres takes first step to resuming production in India
  3. Apollo Tyres partners with Indian cricketing great
  4. BKT restarts production with distancing measures in place
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Apollo Vredestein ‘scaling back’ European production

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Apollo Vredestein is scaling back production at its European plants in Hungary and the Netherlands in addition to “taking measures to protect our workforce in line with government health advisory and measures” against coronavirus/Covid-19.

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Related news:

  1. Apollo Tyres: Netherlands car tyre production down, but not out
  2. Apollo Tyres opens €475 million greenfield Hungarian plant
  3. Apollo Vredestein plant restructuring: Dutch politicians seek answers from European Commission
  4. Bridgestone temporarily closes, slows tyre production at European factories
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