India: Apollo launches enduro range for premium motorcycles
Strong demand for its two-wheeler tyres in India prompted Apollo Tyres to delay the rollout of its Vredestein motorcycle tyre range for Europe. But with a stated strategic focus upon the “premium motorcycling space” and market share for such products exceeding 20 per cent in India, it is highly feasible that Apollo will revisit its European plans at a later date. The company’s latest premium domestic products give us an idea of what we can expect.