Apollo Tyres Ltd. maintained its market share within Europe’s passenger car and light truck (PCLT) market in the three months to 31 December 2022 (Q3 FY2023) despite declining approximately 14 per cent year-on-year in this market. The tyre maker primarily attributes this negative growth to high channel inventory, a mild winter and the economic slowdown.
Apollo Tyres has appointed Alexander Mai as Cluster Manager for its European Two Wheel Tyre division. Mai will succeed Thomas Mittendorff, who steps down at the end of January to take a position outside the company. Mai takes responsibility for a business that currently offers Vredestein bicycle tyres in Europe and is expected to introduce a range of Vredestein-branded tyres for motorcycles and mopeds in the not-too-distant future.
At the start of 2022, several sources on social media shared a chart suggesting that Apollo Tyres is the biggest tyre manufacturer by market share. And what’s more, Michelin was nowhere to be seen. “Don’t believe every meme you see” is great advice for everyone, but for us “check your sources” is a basic rule of thumb. So, we had to take a closer look at those market share claims and found that, while there’s no smoke without fire and they do relate some truth, there is also a fair bit more to the story.
A survey commissioned by Apollo Tyres has found that only six per cent of motorists in the UK are able to correctly identify a tyre’s load rating. Worse still, it turns out we’re only half as good at accomplishing this task as the Germans are. Thankfully, younger Brits give hope that this may change in future.
Apollo Tyres (UK) Holdings Ltd, a subsidiary of Apollo Tyres Ltd, has been recognised as one of the Top Employers in the UK. The certification, awarded by the Top Employer Institute, a global authority on HR excellence, was based on an in-depth survey of Apollo Tyres Ltd’s London staff. The firm has an annual revenue of $2.8 billion. Its London team work in areas such as finance, digital and US trade growth.
Following a three-stage validation process that began in August 2022, auditors from TÜV SÜD have granted Apollo Tyres ISO 20400:2017 for its raw material procurement process. The tyre maker notes that it is the “first company in the Indian automotive sector” to gain this certification.
The Vredestein tyre brand is to become an Official Sponsor of the 2023 FIS Alpine World Ski Championships, which will take place in Courchevel Méribel, France, between 6 and 19 February 2023. Apollo Tyres, owner of the Vredestein brand, signed the sponsorship deal to “help drive awareness of the award-winning Vredestein winter and all-season tyre ranges.”
Apollo Tyres Ltd and the Telangana Government have agreed to open a Digital Innovation Centre in Hyderabad. The two parties signed a Memorandum of Understanding (MoU) to that effect after a meeting between the two parties during the World Economic Forum at Davos. The planned Hyderabad location is Apollo Tyres’s second Digital Innovation Centre. The first is in London.
Apollo Tyres has appointed Shobhit Arora as its new Country Sales Manager for the UK. He brings over 14 years of experience at Apollo Tyres to the role, having begun his career as a Graduate Engineer Trainee for the company in India in 2008. Since then, Arora has worked across many areas of the business in India and Europe, most recently as Distribution and Business Development Manager at Apollo Tyres’ European headquarters in the Netherlands.
As part of its ESG (Environment, Social and Governance) commitment, Apollo Tyres has set a range of goals for the coming years, including carbon neutrality by 2050. The commitments are as follows:
Apollo Tyres has opened a new Advanced Tyre Testing facility within its Global R&D Centre, Asia in Chennai, India. The new test centre features a Flat-trac machine and an anechoic chamber, which help define the dynamics and acoustics of tyres, leading to faster product development for both OE and replacement markets. The development of tyres for high-end passenger vehicles, EV specific tyres for passenger vehicles and high-end motorcycle tyres will be at the heart of work taking place within the new facility.
Following two successful years in the FIA European Truck Racing Championship (FIA ETRC) with TOR Truck Racing, Apollo Tyres has signed a new two-year lead sponsorship deal with SL Trucksport 30.
Apollo Tyres is hosting Manchester United footballers David De Gea, Anthony Elanga and Donny van de Beek who are in India to celebrate the launch of the third edition of Apollo’s “United We Play” grassroots football initiative. The three Manchester United first-team players will be seen in Goa on 1 December at the event, marking the maiden visit to India for any footballer from the current Manchester United first-team squad.
The Vredestein tyre brand has been present in North America for two years now, and Apollo Tyres is expanding the range offered there with the USA launch of the Vredestein Pinza HT. This newest addition to the Pinza family is a highway all-season tyre designed for trucks, SUVs, and crossovers.
Apollo Tyres’ Chennai Plant was recently awarded the Deming Prize, one of the highest awards relating to Total Quality Management (TQM). C Thomas Mathew, Unit Head, Chennai Plant, Apollo Tyres Ltd received the award from the Deming Prize Committee in Tokyo, Japan on Monday, 14 November.
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