Apollo Invests to Ace the Tennis World
During a press conference on May 23 Apollo Tyres Ltd unveiled its long-term plans for increasing the profile of tennis as a sport and developing young Indian champions for the global arena. The Indian tyre major made a commitment to invest £12.45 million towards the development of Indian tennis over a ten-year period, one of the largest sports initiatives made by any Indian company. One of the stated aims of the project is to see an Indian player taking out the Grand Slam championship by 2018.
The Apollo Tennis Initiative will operate on two levels. Firstly, it has the aim of popularising the sport to attract youngsters to the game and, second, to identify young talent and sponsor their training, skill development and global exposure. Apollo will be guided in its efforts by the expertise of top Indian player Mahesh Bhupathi.