Apollo Tyres (UK) has appointed a new specialist to oversee sales of its growing off-highway tyres (OHT) range and support existing and new customers. Darren Longstaff becomes Apollo Tyres’ OHT Specialist and brings over 35 years of experience in the tyre industry.
Apollo Tyres reported substantially improved key results at the start of its new financial year, which runs from 1 April 2021 to 31 March 2022. The Indian tyre maker, owner of the Vredestein brand since 2009, reported a 59.5 per cent increase in sales during the three months to 30 June.
Apollo Tyres is launching its first coach tyre, the all-new EnduComfort CA. It says the tyre “delivers premium levels of mileage, durability and all-weather grip” as well as “superior standards of comfort for passengers and drivers.” The Apollo EnduComfort CA is available in size 295/80 R22.5.
Apollo Tyres Europe has launched an all-new truck trailer tyre, the new EnduRace RT2. This second-generation range builds on the success of the EnduRace RT predecessor, and Apollo says it “provides excellent all-weather performance, reduced rolling resistance, and enhanced mileage and durability,” representing a “premium yet affordable solution for truck operators.” The tyre maker has also introduced a new generation regional drive axle fitment.
The Hyundai Alcazar was launched recently on Apollo Apterra Cross tyres. Within few months of its launch, Apollo Apterra Cross has been chosen as the standard fitment tyre for the Hyundai Alcazar in 18-inch tyre size. This is also the first OE fitment approval received for Apterra Cross tyres, which was launched in March this year.
Apollo Tyres Ltd has unveiled a new corporate identity and vision “Driving Progress, Together”, which is designed to set the company’s course for the next five years. As the parent company for both the Apollo and Vredestein tyre brands commented in a statement: “Apollo Tyres Ltd is committed to bringing together a global community and fostering a diverse and inclusive culture, that powers innovation to transport, both its business and society forward.”
Several days ago, Apollo Tyres informed the BSE stock exchange regarding the temporary closure of its Perambra factory in India’s Kerala state. The company said it had paused production in Perambra and closed the facility in order to comply with the current pandemic situation and directives issued by local authorities. The tyre maker reports that the plant will remain closed until 23 May.
Apollo Tyres has recorded strong growth in the fourth quarter of its 2020/21 financial year (April 2020 to March 2021). Consolidated revenues from global operations grew 39 per cent to close at 50.26 billion rupees (£486 million – all conversions based on rates on 14 May) in quarter four. For the full year of FY21, it grew 6 per cent to close at 173.97 billion rupees (£1.68 billion). Apollo reports that operating profit (EBITDA excluding other income) was up 70 per cent in Q4, while for the full year, it was up 44 per cent.
Apollo Tyres aims to gain a foothold in the North American commercial vehicle market with tyres produced at its plants in Europe and India. The roll-out of commercial vehicle tyres in the USA and Canada follows the introduction of a comprehensive passenger vehicle range, but this time the tyre maker will market its products under the Apollo brand rather than as Vredestein tyres. Apollo Tyres says the launches of both ranges have been preceded by years of in-market research and planning.
Following the inaugural edition in Goa two years back as well as thousands of smaller editions in different locations over the last 24 months, Apollo Tyres’ #BadRoadBuddies concept returns in a digital format. Since most of the activations have moved to the virtual space, the company has also chosen to build the community of enthusiasts online and is opening this event to SUV owners/drivers and the two-wheeler riders, who enjoy drives during the weekend or on leisure/adventure trips.
Apollo Vredestein is enhancing its European agricultural tyre production activities at its Enschede factory in the Netherlands by bringing a new 104-inch tyre press into service in mid-March. The newly-installed tyre press will mainly produce tractor tyres for the XL segment (up to 2.30 metres in diameter and weighing up to 550 kg), products suitable for tractors between 200 and 500 hp. The tyre maker says the commissioning of the press represents a “significant increase in capacity” for this tyre segment.
Apollo Tyres has launched a new tyre range to satisfy demand in India’s fast-growing compact SUV market. The tyre maker says it has introduced the Apollo Apterra Cross following two years of development and testing, and will initially offer the range in five sizes for 16- and 17-inch rim diameters. While Apollo Tyres currently has no plans to bring the Apterra Cross to Europe, it intends to distribute the range in ASEAN and SAARC markets at a later date.
Dutch tyre brand Vredestein is coming to India. During an investor call this month, parent company Apollo Tyres confirmed that Vredestein products are being manufactured in this market and will be introduced locally during the first quarter of 2021.
Apollo Tyres has unveiled a new eco-oriented tyre developed by its R&D facilities in Europe and India and offering a “best in class rolling resistance coefficient.” The tyre maker says the Apollo Amazer XP complies with BS VI, India’s equivalent of Euro 6 standards, and is electric vehicle ready. Apollo will initially only sell the Amazer XP range in India, including as an original equipment tyre for several vehicles.
Apollo Tyres reports improved sales and significantly higher net profit in the three months to 31 December 2020, the third quarter of its 2020-21 financial year. The bottom-line result for the year to date is admittedly less impressive, as net profits have been watered down by costs associated with the restructuring of the Apollo Vredestein facility in Enschede, the Netherlands.
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