Apollo Tyres is set to show Vredestein adverts on pitch-side LED boards at La Liga, one of the world’s most prestigious football leagues, further boosting brand visibility and awareness in Spain. The agreement runs through the remainder of the current 2024/25 season and will see Vredestein branding feature at 28 matches across multiple stadiums, commencing on 19 January during the Girona vs Sevilla game.
The British Safety Council has awarded Apollo Tyres Ltd its Sword of Honour, demonstrating excellence in the management of health and safety risks at work. The company’s plant in Andhra Pradesh, India gained this distinction after achieving Five Stars in the British Safety Council health and safety management audit conducted in the qualification period between 1 August 2023 and 31 July 2024. The tyre maker also demonstrated, to an independent panel, excellence in its health and safety management throughout the business – from the shopfloor to the boardroom.
Domenico Gatti has been Cluster Director for Apollo Vredestein’s South West Europe business since 2021. Our Italian sister site PneusNews.it caught up with him at the EIMA show in Bologna earlier this month and discussed the company’s agro-industrial business, as well as wider topics such as the car and truck markets and the current crisis within the automotive sector.
Samson Agro and Apollo Tyres have completed an in-depth tyre test in Denmark to explore ways to enhance the efficiency of organic fertiliser handling. This collaborative study examined five different sizes of Vredestein slurry tanker tyre, evaluating their impact on fuel consumption, soil compaction, and overall performance in both field and road conditions.
Apollo Tyres Ltd has reported modest revenue growth for the first half of the financial year that ends 31 March 2025 (FY25), reflecting strong replacement segment performance in India and a robust passenger vehicle segment contribution in Europe. The company’s performance reflects a mixed landscape, with supply chain costs and inflationary pressures continuing to affect profitability, particularly in India, its largest market.
With the launch of Vredestein Traxion CropCare, Apollo Tyres Ltd now offers a VF sprayer tyre within its agricultural range and believes this product will “set new standards in the row crop tyre segment for stability, self-cleaning and long life.” Engineered specifically for trailed and self-propelled sprayers, Apollo will initially offer the new Vredestein tyre in two sizes – VF 380/90 R46 and VF 380/105 R50 – from early 2025.
Apollo Tyres Ltd has made two management changes in order to “optimise” the team that leads its North West Cluster within Europe. Fabian Ezendam has been appointed new International Key Account Manager with immediate effect, responsible for overseeing some of the company’s largest international accounts, including Global Automotive Investment Holdings, LKQ and the Automotive Group.
Zeus – which operates in freight management – has equipped Apollo Tyres with Zeus Command AI. The Zeus logistics management solution is designed to help Apollo streamline its European operations. Indeed, as a result of the work with Zeus, Apollo Tyres Ltd is expected to reduce its European transport costs by 1.8 million euros per year. Zeus Command AI is also designed to bring Apollo Tyres “operational productivity increases of up to 25 per cent”.
According to a survey commissioned by Apollo Tyres Ltd, 65 per cent of motorists in the UK would now consider all-season tyres as their next replacement set. The result of this OnePoll survey of 1,000 UK respondents reflects the continued growing popularity of tyres designed to perform well in conditions encountered throughout the entire year, including dry, wet and snow.
The COVID-19 pandemic showcased the critical role played by the commercial and industrial tyre sectors in ensuring uninterrupted supply chains and the global flow of essential goods. From food and medical supplies to industrial equipment, tyres were at the foundation of the logistics chain that kept the world functioning amidst lockdowns and restrictions. Commercial tyres, specifically designed for long-haul trucks and delivery vehicles, facilitated the smooth transportation of crucial supplies, while industrial tyres ensured that heavy machinery continued operating in factories, warehouses, and construction sites, while material-handling tyres kept crucial logistics systems going – all of which highlights the indispensable contribution to economic resilience made by off-highway tyres.
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Apollo Tyres has launched a new range of 20-inch all-steel radial tyres for multi-purpose trucks that operate on- and off-road. Each tyre in the Apollo Terra MPT 1 range features a self-cleaning tread pattern, closely derived from the Apollo Terra Pro 1045. Arguably the tyres main feature is a “specialised, highly durable compound” designed to ensure “traction and stability in extreme conditions” while offering “enhanced wear resistance” as well as “improved performance on challenging terrain”. Global sales are due to start in the first quarter of 2025.
Apollo Tyres has expanded its range of tyres for regional transport applications with the introduction of two new heavy-duty products: the EnduRace RD HD drive tyre and the EnduRace RT HD+ trailer tyre. These tyres have been engineered to deliver high mileage durability and superior grip, meeting the demands of year-round long-distance haulage.
Apollo Tyres has expanded its EnduRace range of truck and trailer tyres for 22.5-inch rims, introducing two new long-life products designed for heavy-duty applications. These additions mark the company’s debut in the 60-profile segment. Apollo Tyres adds that it designed the EnduRace RD 60 Series drive tyre and RA 60 Series trailer tyre for heavy-duty applications, delivering “superior performance, durability and efficiency” for commercial fleets.
Apollo Tyres has appointed Alexandra Matuko as the new Head of Cluster Central Europe. She succeeds Tobias Morbitzer, who becomes head of marketing Europe with immediate effect. This strategic transition underscores the company’s commitment to further growth and enhances its presence in Germany, Switzerland and Denmark.
The Vredestein logo will feature prominently at this year’s Eurol Hellendoorn Historic Rally after Apollo Tyres expanded its partnership with the event. The rally will take place on 21 September and will see intense competition between 35 teams from nations around the world, including Mexico, Germany, the Netherlands, Belgium and the UK.
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