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Continental aiding Asia Pacific growth with market-specific tyres

Antonio Lopes Seabra, executive-vice president at Continental AG and head of the tyre maker’s PLT tyre Replacement Asia Pacific business unit, says Continental sees “great potential in the APAC region.” Over the past 12 months the company has commenced or stepped up operations in a number of Asian markets, and it aims to “bring more driving fun” to a broader audience in the Asia Pacific area by supplying products suited to the region.

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Continental using AFC Asian Cup to increase brand awareness in China

The AFC Asian Cup Australia 2015 kicked off on Friday 9 January in Melbourne, with Continental as the exclusive tyre partner. In association with the event, the tyre maker is now launching a series of campaigns under the ‘Thrill of Technique’ banner to fan the flames of football passion all over the APAC region, and particularly in China.

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New Continental facility meeting growing Indian demand for premium tyres

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With the promise of “German engineering and technology”, adapted for local market performance requirements, Continental has launched two premium passenger car tyre lines in the Indian market. The ContiMaxContact MC5 and ContiComfortContact CC5 are being produced at a new, state-of-the-art passenger car and light truck tyre facility at the company’s Modipuram plant. The newly-built facility has an initial capacity of 800,000 tyres per annum, with potential for further expansion.

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Continental furthers Asian football activities with Chinese sponsorship deal

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Football is Continental’s chosen brand promotion method in many parts of the world, and its involvement in the game has been extended by its entry into a four-year collaboration with the Chinese Football Association. This deal with the CFA was announced at the start of Continental’s AFC Asian Cup 2015 Australia Trophy Tour on 26 September. Continental states that this new agreement, along with its AFC Asian Cup 2015 sponsorship, represents a specific focus on the Asia Pacific region.

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