‘Intelligent’ Theme for Marangoni Marketing
The latest marketing campaign for Marangoni tyres rivals those of front line manufacturers, says Group Tyre (UK), distributor of the brand. A series of teaser adverts have appeared under the headline ‘are you intelligent?’ featuring stereotypically intelligent professionals such as a lawyer, doctor, astronaut, inventor and scientist. These teasers appear as a tease and reveal combo, with the final, reveal ad; ‘The Intelligent Tyre Retailer’ who recommends Marangoni, because of the tyre’s performance.