Michelin Celebrates Double Centenary at 81 Fulham Road
Michelin marked a double centenary today, kicking off a series of events celebrating the 100th anniversary of both Michelin House (81 Fulham Street, South Kensington) and 100 years of the company's iconic guide books in the British Isles.
The building was officially opened on 20 January 1911 as Michelin’s then UK headquarters, in the presence of co-founder André Michelin and a host of distinguished guests including the French Ambassador and the then president of the Society of Motor Manufacturers and Traders (SMMT). Now exactly 100 years later the company plans to re-enact that historic moment with a similar VIP event. On 20 January 2011, leading political, business and industry dignitaries (rumoured to include company managing partner Michel Rollier and current SMMT head) have been invited to attend an evening of celebration at Michelin House as part of a series of landmark events. These will also include a recognition luncheon for employees, including those who worked at Michelin House during the Fulham Road building’s heyday in the eighties.