Bridgestone marks 80 years with new symbol, tagline and corporate philosophy
It’s now 80 years since Shojiro Ishibashi established Bridgestone Tire Co., Ltd. in the Japanese city of Kurume, and to commemorate its oak anniversary Bridgestone Corporation has unveiled a new corporate symbol, brand tagline and announced a refinement of its “The Bridgestone Essence” corporate philosophy. These changes, the tyre maker explains in a press statement, are “part of an integrated strategy to further strengthen Bridgestone brand globally.”