Anna Hyvönen leaving Nokian Tyres next year
Nokian Tyres has announced that Anna Hyvönen, EVP Passenger Car Tyres and Vianor, has decided to leave the company. Hyvönen will remain with Nokian Tyres until July 2025.
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Nordman now a standalone Nokian Tyres brand
Nokian Tyres is relaunching its Nordman product family as a standalone tyre brand aimed at “value-driven consumers.” Nordman will support the main Nokian Tyres brand.
Nokian Tyres appoints Anna Hyvönen EVP of entire Passenger Car Tyres business
At a time when it is investing in new European capacity and exiting Russia, Finland’s Nokian Tyres has announced a reorganisation of its structure and management. These measures centre upon a combining of all Passenger Car Tyres commercial operations under the leadership of Anna Hyvönen, who currently serves as executive vice-president North America, Nordics and Vianor. Bahri Kurter, executive vice-president Central Europe at Nokian Tyres, is leaving the company to “pursue his career outside of Nokian Tyres.”
Nokian shifts tyre retail model focus
Nokian Tyres; Dr. Falk Köhler PRNokian Tyres has shifted away from its Vianor retail franchise concept in Germany. The Finnish tyre manufacturer said that it is “continuing the close cooperation with our former Vianor dealers in a new, but similarly intensive way under our Nokian Authorised Dealers (NAD) marketing concept.” The move comes shortly after Nokian sold its US Vianor Tire Centers business to Point S, and signifies a move away from the Vianor branding outside the brand’s domestic-plus Nordic region, where Vianor is established with 186 Vianor Equity locations. Anna Hyvönen, SVP, Nordics & Vianor, told Tyres & Accessories that the company is enacting its plans to “optimise” its Central European and North American distribution network via NAD, “focusing on the quality of the partners and providing excellent support and benefits.”
