ATG appoints Angelo Noronha head of new EMEA business
Angelo Noronha has been named president of the newly combined Europe, Middle East and Africa regional teams at Alliance Tire Group (ATG).
Angelo Noronha has been named president of the newly combined Europe, Middle East and Africa regional teams at Alliance Tire Group (ATG).
As part of the organisational changes at Alliance Tire Group (ATG) following its acquisition by the Yokohama Rubber Corporation, Angelo Noronha, who is currently chief of aftermarket sales for Europe, will become president of the ATG’s APAC and MEA regional businesses. He takes on responsibility for markets in Asia, Oceania, India, the Middle East and Africa as of 1 January 2017.
Off-highway tyre maker ATG brought several new innovations to the Agritechnica show earlier this month. These included its new VF (Very High Flexion) sprayer tyre, the Alliance 354 AgriFlex+. Amongst the tractor and combine harvester tyres on display were the new Alliance 376 MultiStar IF (Improved Flexion) and the large volume 378 AgriStar XL. The flotation and agri-transport category was represented by the Alliance 380VF and 390MPT flotation radials plus the new 885 Flotation Radial in a 26.5 inch rim diameter.
Speke-based tyre wholesaler Kirkby Tyres is not concerned with the high production levels and low prices currently coming out of China at the present time, not least because it does not play a role in the car tyre market. The OTR specialist comments that it expects “more and more tyres to come in at lower prices” within the PCR market, but adds, categorically, that: “we have absolutely no interest in buying or adding budget Chinese tyres to our brand offering” within the segments in which it does operate.
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