Bridgestone has appointed Andy Dingley, previously Bridgestone UK’s advertising and promotions manager, as communications manager. Dingley will reportedly use his 16 years experience in the tyre industry to build the strategic communications campaigns, focusing on public relations, brand, corporate and crisis communications, online activity and consumer shows. The move brings all product groups together for the first time and follows a recent restructuring of the senior sales and marketing team at Bridgestone North Europe. Dingley will focus on boosting the company’s visibility in the UK whilst helping to promote the business’ success across the whole North region.