Bridgestone’s all-weather offering ‘set to warm motorists’ hearts’ this winter
Bridgestone launched a new winter tyre for smaller cars in February 2014, the Blizzack LM001 winter tyre, completing its range of passenger car fitments alongside the LM-32 for higher performance vehicles. In the UK, however, Bridgestone’s north region communications manager Andy Dingley believes the brand’s Weather Control all-season tyre represents an even better proposition for British motorists.