Michelin has appointed Andrew Evans and Andy Aylward to two new national sales manager roles. The pair will oversee the company’s car tyre business in the retail, wholesale and fleet markets across the UK and Ireland. Evans is national sales manager B2C – key accounts, while Aylward take on the new role of national sales manager B2C – territories.
Michelin’s motorcycle partner dealers were given an in-depth market review and briefed on the business’s strategy for the year ahead at the annual Michelin Two-Wheel Conference.
Michelin’s accredited dealer network continues to grow, with new Michelin Quality Centres (MQC) – the new name for members of the Michelin Auto Professional programme – appointed in the Channel Islands and the Isle of Man.
Michelin Auto Professional (MAP) UK dealers have been told improving the overall experience of their customers is more important than ever, in an increasingly competitive marketplace. Business owners and senior managers from 16 independent dealer groups attended the annual MAP conference in Chichester, for a briefing on a new package of benefits being rolled out to members of Michelin’s advocate dealer programme.
Huw Lewis Tyres has become the first Michelin Auto Professional (MAP) dealer to benefit from bespoke new training. Michelin is delivering custom on-site coaching in a ‘real-world’ environment to help advocate dealers enhance customer offer and boost sales. The new training is available to the MAP network in the UK and Ireland during 2019, with the local Michelin territory business manager working closely with owners to focus training where it can have the biggest impact.
In May Tyres & Accessories reported that Andy Aylward had been appointed as Michelin’s retail programme manager for the UK and Ireland. In this role, the 30-year Michelin veteran is responsible for overseeing the company’s network of over 80 accredited car and motorcycle Michelin Certified Centres, which is now known as the Michelin Automotive Programme. Since then, there has positive feedback from the car tyre retail sign and a number of initiatives have been kick started in the two-wheel as well as car tyre side of things. At the end of November Tyres & Accessories met up with Aylward in order to find out more.
Guildford Tyre Company has seen a 35 per cent uplift in Michelin sales after becoming the first Michelin Auto Professional dealer in the UK to take part in the manufacturer’s ‘Growth Concept’ trial.
Understanding exactly what motorcycle tyre customers need from consumer websites is key to building off and online sales and reputation, Michelin’s partner dealers have been told at an annual conference. Delegates at the full-day event at Stapleford Park Country House Hotel in Leicestershire were given advice on creating the right balance between an effective digital presence and a dealership providing technical expertise in a relaxed environment.
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