We’ve mentioned in the past that while most farmers and agricultural machinery operators know the tyres Mitas produces, the Mitas name itself often flies under the radar. But the Czech Republic-based tyre maker is doing everything in its power to change this, and as a result the industry has heard the Mitas name a lot of late. Not only has the company released details of its PneuTrac technology (see the May 2014 issue of Tyres & Accessories for more on this) and trials using alternative sources of rubber, it has launched a programme to ensure the agricultural segment realises that the Continental agricultural tyres manufactured and sold over the last decade are in fact Mitas products, and in future will be known as such.