Andrew Briggs has been promoted to the newly created position of vice-president of marketing & product management at Yokohama Tire Corporation (YTC). Briggs, who will report to Jeff Barna, YTC’s chief operating officer, replaces Fred Koplin, senior director of marketing and motorsports, following the latter’s retirement.
Yokohama Tire Corporation has reinstated its sponsorship of National Basketball Association franchise Los Angeles Clippers, having agreed that half of the 2014 NBA playoff sponsorship funds will be earmarked for charitable donations. YTC had suspended its sponsorship following racist remarks allegedly made by owner Donald Sterling, who was subsequently banned from the NBA for life.
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