While tyres help Formula One cars to maintain control, on a boat this job falls to the rudder. Therefore, it is fitting that these components on the Emirates Team New Zealand entry in the 2017 America’s Cup 2017 feature Pirelli branding. The ‘long P’ logo on its familiar yellow background is present thanks to a new partnership agreement signed between Pirelli and the two-time America’s Cup winner. The Pirelli logo will also appear on the boat’s hull.