The organiser of Brityrex International 2014, SingEx-ECI International, said that it will seek to take the show “to the next level” following feedback from the 2014 edition of the show. A foundation for increased success has been laid by an expanded programme of informative and engaging discussions in the form of TyreTalk seminars, enhanced product variety, numerous product launches and first time appearances at a UK tradeshow, the organiser said.