Heuver Tyres is now distributing Alliance tyres to Benelux-based OEMs. For the Dutch wholesaler, this arrangement represents an even closer partnership with Yokohama Off-Highway Tires within the region.
Yokohama Off-Highway Tires (YOHT) has an additional partner in Norway, with major wholesaler Norgesdekk now supplying YOHT’s off-highway tyre brands in addition to NDI, who has served as a strategic partner in the Nordic region for almost 40 years.
Yokohama Off-Highway Tires has added two sizes to its Alliance Agri Star II range. The introduction of 800/70R38 and 210/95R18 tyres brings the total number of SKUs in this range to 89.
The NEC in Birmingham opened its doors to the well-known LAMMA agricultural equipment exhibition this morning (10 January 2023). Normally queuing round the large exhibition centre’s internal road system is a bit of a bind, but this year it was a harbinger of good news for exhibitors that have, in general, fought for visitor numbers to return to pre-pandemic levels – footfall appears to be very healthy.
After a successful return to participating in LAMMA last year, Kirkby Tyres will once again be exhibiting at the UK’s premier agricultural machinery show on 10 and 11 January at the NEC. Occupying the same 225 square metre space in Hall 9 of the National Exhibition Centre, the wholesaler is looking forward to showcasing its main and exclusive agricultural brands including Alliance, BKT, MRL and Pirelli.
As of October, Kevin Burke Tyres is offering the entire Alliance tyre portfolio in Ireland. Yokohama Off-Highway Tires says that this new partnership, along with its long-standing relationship with Kirkby Tyres, will “ensure an even wider array of tailor-made solutions for the Irish market.” Kirkby Tyres remains exclusive partner for the Alliance brand in England, Wales and Scotland.
During a ceremony held today and attended by local and regional officials, Yokohama Off Highway Tires (YOHT) inaugurated its newest factory in India and broke ground on the second stage of work at the site. Located in Visakhapatnam, Andhra Pradesh state, the new plant is YOHT’s third in the country.
Forestry machine track manufacturers Olofsfors, Clarks and Pewag have approved the mounting of their products upon Alliance 643 Forestar III and Alliance 644 Forestar III tyres. They gave this pairing with Alliance the nod during the Interforst trade fair, which is taking place in Munich this week.
Kirkby Tyres’ stand in Lamma 2022’s Hall 9 focused on the comprehensive technical tyre support the large tyre specialist can offer to farmers and the Alliance Agri Star II. Kirkby Tyres is the exclusive partner of Yokohama Off-Highway Tires’ (YOHT) Alliance brand in the UK and Ireland, and it describes the tractor tyre as a great success. The company also displayed new sizes of the versatile Alliance 590 tyre for a broad range of transport applications, and the Alliance 372 VF and Alliance 389 VF tractor trailer tyres. On the latter tyres, Kirkby showed evidence presented by Danish SEGES Innovation which evidences the effective soil protection, and therefore yield increases, the tyre combination can achieve during the application of liquid manure.
Now Yokohama has confirmed its acquisition of Trelleborg Wheel Systems (TWS), we can talk more definitively about the rationale behind the purchase. There are several drivers behind the acquisition, but they all boil down to Yokohama’s desire to increase global leadership and rebalances its product mix.
Yokohama Off-Highway Tires (YOHT) aims to be a top-three player in the global off-highway’ tyre segment and the company hopes that the recent expansion of the Alliance Agri Star II range as well as the performance of its other products will help it reach that goal. Highlighting the 4,000 plus SKUs it already offers, YOHT used the occasion of a virtual briefing to launch the Alliance Agri Star II range in 70, 85, 90 and 95-series fitments. In short, the company launched an additional 12 sizes and shared on-the-ground experiences of farmers as well as the results of recent research.
Yokohama Off-Highway Tires (YOHT) has an additional partner in Sweden. In addition to its four-decade old strategic partnership with NDI, the tyre maker is now also working with Broson Wheels. Introducing its new partner, YOHT shares that Broson Wheels is the “market leader of the OE2 business and leading supplier of tyres, rims, wheels and accessories for off-highway vehicles in Sweden.”
Yokohama Off-Highway Tires (YOHT) has added 12 more sizes to the Alliance Agri Star II radial tractor tyre range. These new additions include five 70 series tyres (240/70R16, 360/70R28, 520/70R30, 260/70R20, 580/70R42), four 85 series tyres (250/85R24, 280/85R20, 320/85R34, 420/80R46) and three 90-95 series tyres (210/95R16, 320/90R42, 420/90R30).
Yokohama Off-Highway Tires (YOHT) has reported the appointment of Andrew Musgrave as its country manager for the UK and Ireland. Musgrave commenced in this role last November and leads the aftermarket business for the Alliance and Galaxy brands in these markets. He reports to Ole Baek, YOHT’s regional head Northern Europe and France.
The Alliance agricultural portfolio has grown with the addition of further sizes for the following tyre ranges: Alliance 372 VF for tractors, Alliance 363 VF row crop for tractors and sprayers, and Alliance 585 for telehandlers backhoe and compact loaders. Introducing these new arrivals, Angelo Noronha, Yokohama Off-Highway Tires’ president for Europe, states that they come in response to “enormous interest.”
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