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New ATG website

An all-new Alliance Tire Group website has gone live. The www.atgtire.com site has a new look and functionalities, and the Yokohama Rubber-owned tyre maker states that it “provides visitors with a better and more interactive way to discover the full range of Alliance and Galaxy products.” Geo-specific homepages within the site cater to the different regions where Alliance Tire Group operates, and content and brochures are available in a total of eight languages – English, German, French, Spanish, Italian, Dutch, Polish and Russian.

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  2. ATG presenting two ‘top performers’ at The Tire Cologne
  3. ATG chooses STARCO for Alliance, Galaxy distribution in Switzerland
  4. 5-year warranty for Galaxy solid tyres
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Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch

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In addition to its current shirt sponsorship with Chelsea Football Club, Yokohama Rubber has gained jersey sleeve sponsorship for the 2017-18 season. In addition to the Yokohama Tyres logo prominently featured across the chest of the Chelsea FC jersey these past two seasons, the new jerseys worn by players during Premier League, FA Cup and Carabao Cup matches will feature the logo of the company’s recently-acquired Alliance Tyres brand on the jersey’s left sleeve. The new jersey made its debut at Chelsea’s pre-season match with Arsenal at the ‘Bird’s Nest’ in Beijing, China on 22 July.

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Related news:

  1. Yokohama’s Chelsea shirt deal worth up to £200 million
  2. Yokohama hails Chelsea success as team wins ‘football’s biggest prize’
  3. Premier League trophy to appear at Automechanika with Yokohama
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Nitin Mantri to replace Yogesh Mahansaria as CEO of ATG

Yogesh Mahansaria is to step down as chief executive officer of the company he founded. Alliance Tire Group (ATG) has announced the appointment of Nitian Mantri as chief executive officer – designate, and states that he will “be taking over the reins” from Mahansaria over the coming few months.

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  1. Reorganisation at ATG – Noronha to lead APAC, MEA businesses
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  4. Dedicated team focusing on expanding OE business at ATG
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ATG introduces Galaxy Hulk SDS

Alliance Tire Group (ATG) has introduced a new skid steer tyre, the Galaxy Hulk Deep-Tread SDS. The Hulk SDS is the latest addition to the Galaxy severe duty solid (SDS) line, which also contains solid versions of such popular tread patterns as the company’s Beefy Baby and Yardmaster tyres.

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  1. ATG presenting two ‘top performers’ at The Tire Cologne
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SIMA debut for Alliance VF flotation tyre

The Alliance Tire Group (ATG) claims a world first with the launch of its Alliance 389 VF, a flotation tyre featuring VF, or very high flexion, technology. The off-road tyre specialist states that the 389 VF is the first product to bring together the reduced soil pressure offered by flotation tyres and the superior load carrying/tyre pressure combination of a VF design.

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Yokohama Rubber names new president, ATG chairman

A reshuffling of senior management at Yokohama Rubber Co. Ltd. and its Alliance Tire Group (ATG) subsidiary will occur at the end of March. Hikomitsu Noji, who has served as the company’s president since 1 October 2016, has been appointed chairman of ATG. He begins in this role on 30 March 2017, taking over from Toru Kobayashi, who has held the position of chairman of the Yokohama Rubber Co. Ltd. subsidiary since its acquisition on 1 July 2016. Upon handing his Alliance Tire Group responsibilities over to Noji, Kobayashi will become an advisor to Yokohama Rubber.

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  1. Toru Kobayashi chairman of ATG after Yokohama completes acquisition
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ATG’s Constellation truck tyre brand not coming to Europe, for now

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Shortly after its acquisition by Yogesh Mahansaria and private equity company Warburg Pincus in 2007, the Alliance Tire Group (ATG) exited the car and truck tyre market and began building up a strong reputation as an off-road tyre specialist. A decade later and the company is revisiting one of these former businesses; this year, the Yokohama Rubber subsidiary is releasing a new brand of truck tyre. ATG is currently restricting availability of its new Constellation range to the US market, however it hasn’t ruled out introducing it into other regions at a later date.

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Yokohama acquiring Japanese industrial tyre manufacturer

Last year’s acquisition of Alliance Tire Group by Yokohama Rubber has now been followed up by the purchase of a further off-road tyre specialist. An agreement was reached today on Yokohama Rubber’s planned acquisition of Aichi Tire Industry Co., Ltd. Shareholders of the Japanese industrial tyre manufacturer have consented to Yokohama Rubber’s purchase of all shares for an undisclosed sum, and Yokohama plans to complete the acquisition by March 2017. After this date, Aichi Tire will be a wholly-owned subsidiary of Yokohama Rubber.

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  1. Yokohama Rubber acquiring Alliance Tire Group
  2. Yokohama acquires Aichi Tire Industry
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  4. Two further ESG indices include Yokohama Rubber stock
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Best of both worlds – ATG retains its independence while benefitting from Yokohama’s R&D capabilities

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If it’s not broken, don’t try and fix it. Yokohama Rubber Company took this idiom to heart following its acquisition of the Alliance Tire Group (ATG) in July, and for good reason it seems. Speaking with media for the first time since the deal’s closure, ATG’s head of marketing for Europe, Ole Baek, noted in October that Yokohama Rubber is more than happy to keep things the way they are for the time being.

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Related news:

  1. Alliance name comes to Chelsea FC sleeve ahead of car tyre range’s European launch
  2. Alliance Tire Group introduces 10 year warranty on certain agricultural tyres
  3. Europa Tyres main UK distributor for ATG’s Galaxy brand
  4. ATG presents new Alliance solutions for farming & forestry
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Reorganisation at ATG – Noronha to lead APAC, MEA businesses

As part of the organisational changes at Alliance Tire Group (ATG) following its acquisition by the Yokohama Rubber Corporation, Angelo Noronha, who is currently chief of aftermarket sales for Europe, will become president of the ATG’s APAC and MEA regional businesses. He takes on responsibility for markets in Asia, Oceania, India, the Middle East and Africa as of 1 January 2017.

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Related news:

  1. Nitin Mantri to replace Yogesh Mahansaria as CEO of ATG
  2. ATG appoints Angelo Noronha head of new EMEA business
  3. Tyre production on the rise at ATG’s third factory
  4. 5 new Galaxy Yardmaster sizes
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Alliance wins Caterpillar supplier award

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The Building Construction Products Division of Caterpillar, Inc., has presented Alliance Tire Group (ATG) with a fourth-quarter 2015 Business Continuity Planning award in recognition of the company’s “perfect performance” in supplying Galaxy Beefy Baby tyres to Cat’s Sanford, North Carolina, plant.

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  1. Yokohama wins Caterpillar Platinum Supplier Award for 5th year straight
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  4. Alliance launches first radial OTR range under Galaxy brand
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Yokohama Rubber acquiring Alliance Tire Group

On 25 March, the Yokohama Rubber Co. Ltd. announced it has reached an agreement with global investment firm KKR and three other parties to purchase all shares in Alliance Tire Group (ATG) for an agreed equity value of US$1,179 million. The transaction is expected to be finalised on 1 July 2016, after the completion of all necessary closing procedures, including regulatory approvals.

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  1. Toru Kobayashi chairman of ATG after Yokohama completes acquisition
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Yokohama denies Alliance (ATG) acquisition rumours

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Yokohama has denied press reports that it is aiming to buy a majority of Alliance Tire Group (ATG). Acquisition talk had suggested private equity firm Kohlberg Kravis Roberts (KKR) was in talks to sell what would amount to a majority shareholding of its stake in ATG (which is currently 90 per cent) to Yokohama.

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Alliance to show latest products at FIMA

ATG (Alliance Tire Group), which produces OTR tyres under the Alliance brand, has announced plans to present “numerous tyre innovations at the 2016 FIMA in Saragossa. The new Agristar XL Super Volume Series, specifically developed for high horse power tractors, combines, harvesters, big wagons, spreaders and sprayers, is just one.

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  1. Yokohama to buy ex-Pirelli commercial/industrial tyre business Prometeon
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  3. Bridgestone at Reifen Essen show 2016
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Tyre production on the rise at ATG’s third factory

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Alliance Tire Group, or ATG, calls itself the industry’s fastest-growing manufacturer of off-highway tyres. To support this expansion the company recently opened a new factory in Dahej, India. The tyre maker says the state-of-the-art 122,000 square metre plant utilises the latest manufacturing technologies and is currently able to produce 90 tonnes per day or 33,000 tonnes of tyres per annum, with capacity expected to rise to 57,000 tonnes a year by the end of 2016.

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  1. EATD to distribute Mahansaria off-highway tyres in 8 European markets
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  4. ATG presents new Alliance solutions for farming & forestry
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