Alliance brand celebrates 70 years of off-highway tyres
The Alliance tyre brand is celebrating 70 years in the off-highway tyre sector. Now part of Yokohama ATG, the brand is commemorating the occasion with a new global campaign, Always by Your Side. As Yokohama ATG tells us, this campaign highlights the strong bond that Alliance has with its customers, focusing on how multiple generations of farmers have shown their trust in the products and have chosen Alliance as their “reliable partner who stands by their side through thick and thin.”