When Prinx Chengshan officially debuted its flagship Prinx brand in Europe last year, the launch range included a product targeting the growing all-season segment – the Prinx Quattura 4S. Despite this tyre’s relatively recent introduction, the manufacturer will roll out a successor in 2024. Dr Piotr Zielak, sales director for Prinx in the CEE region, explains why a new generation tyre has arrived so soon.
Yokohama Europe previewed its latest 4×4 tyre, the Geolandar A/T4, alongside the Geolandar CV 4S all-season SUV tyre in the snow of the Swedish arctic at the start of March. The event also showcased the rest of the company’s western European and Nordic friction winter tyre range.
Introducing the new Cinturato All Season SF3, a tyre Pirelli has “designed specifically for city drivers of medium and compact cars who need a safe solution all year round.” The SF3 arrives in April in sizes for 16- to 20-inch rim diameters, following on from the Cinturato All Season SF2 that debuted just three years ago.
Roughly six months the introduction of the Advan Sport EV in Europe, and less than a week after the tyremaker previewed the arrival of its ‘superbly quiet’ Advan dB V553 in Japan, Yokohama has launched the Advan Sport EV A/S in the US.
ATS Euromaster has launched a new radio advertising campaign that focuses on the consequences of not turning to a professional to meet both fleet and personal car care needs this winter. This is ATS Euromaster’s first ad campaign since 2017.
Falken has expanded its range of tyres suitable for use in cold weather conditions. The brand has added the Euroall Season AS220 Pro all-season tyre to its range and increased the available sizes of its Eurowinter HS02 and HS02 Pro winter tyres, available now in 45 and 74 sizes respectively.
Dunlop is extending its Econodrive range of light truck tyres to include winter and all-season fitments. Two new products, the Dunlop Econodrive AS (all-season) and Dunlop Econodrive Winter, expand the existing Dunlop Econodrive light truck range. This includes the summer tyres Dunlop Econodrive and Dunlop Econodrive LT. Dunlop said the new additions help to position the brand to compete in the value segment of the light truck tyre market.
All-season tyres are a logical choice for smaller vehicles primarily used in urban areas, and for this reason, it is surprising that few tyre tests focus on fitments for cars such as these. Tyre Reviews addressed this in its 2023 all-season test, looking at ten tyres in size 195/65 R15. Site founder and resident tester Jonathan Benson fitted these to a VW Golf 7 and evaluated the tyres’ performance in dry, wet and snowy conditions as well as for comfort and value.
Apollo Tyres is celebrating the achievement of its latest Vredestien Quatrac all-season tyre, after the product secured second place in the 2023 Auto Express All Season Tyre Test. Developed for mid-sized family cars and SUVs, the Quatrac was given a ’Recommended’ rating alongside the winning Goodyear Vector 4Seasons Gen-3, having proved its all-round performance in all conditions – it was top in braking on snow and in the wet, while it only dropped one place in the dry braking test, emphasising its safety credentials. Overall, it was just 0.1 per cent behind the winner. The Quatrac could also be called a value champion, acquired for a price around 20 per cent cheaper than the winning tyre.
The new Iveco eDaily 42S will drive exclusively on Continental tyres, with the Italian commercial vehicle manufacturer approving summer, all-season and winter tyre models as original equipment in size 235/65R16C 121/119R. Depending on market and preference, eDaily 42S buyers can choose from the Continental VanContact Ultra, VanContact Eco, VanContact4Season or VanContact Winter.
Hankook has achieved several top results in the latest round of independent tyre tests of winter and all-season tyres. Hankook’s Winter i*cept and Kinergy 4S tyre lines gained several podium finishes in tests by such leading independent testers as ADAC, Auto Bild and Auto Express, scoring particularly highly in the dry and wet as well as in snow.
Yokohama has unveiled the new Geolandar CV 4S, a comprehensive all-season tyre for crossover SUVs. The demands on tyres for SUVs are varied and challenging, as they need to be able to take on all road types and all-weather conditions, such as arid dryness, rainy spells and challenging snow. Yokohama states that the new tyre recognises this demand for versatility and practicality in its development of the “innovative” Geolandar CV 4S. Following its launch in October, the Geolandar CV 4S will make its debut in the UK and Europe. Yokohama will roll out the tyre in a range of 32 sizes, for rim sizes between 17” and 20”.
Kumho Tire has gained the Good Design Award (Japan) 2023 for its PorTran 4S CX11, a van and light commercial vehicle tyre specifically designed to accommodate the road and climate conditions of Europe and take advantage of growing demand for all-season tyres within the region. The Kumho tyre is currently on display at the Good Design Exhibition 2023, which is taking place in Tokyo until 29 October.
The first European market Hankook all-season tyre aimed at electric vehicles arrives this month. The Hankook iON FlexClimate is a range for both cars and SUVs and initially comes to market in eight popular sizes. Hankook intends to expand the range in the short term to cover other common dimensions for 17- to 21-inch rim diameters.
It’s not uncommon for motoring clubs or magazines to withhold their recommendation when testing tyres, but they typically reserve this cautionary result for low-priced candidates that struggle to compete against premium and mid-range rivals. But Autozeitung has declined to recommend no less than five tyres in its 2023 all-season test – more than half the entire field – including products from known names.
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