Goodyear marks 40 years of all-season tyres with innovation campaign
Next year it will be four decades since Goodyear introduced the first all-season tyre, the Tiempo, and to celebrate the anniversary – and raise awareness of its investments in innovation for this product segment – the tyre maker has partnered with artist and inventor Dominic Wilcox to reinvent typically one season items and make them fit-for-purpose all year round. The outcome of this partnership, including solutions for skateboards, barbecues and convertible cars, can be viewed at the www.hugtheroads.com/allseasons website.