Goodyear hones Vector 4 Seasons’ year-round capabilities
According to GfK sell-out data for the UK and five other key European markets, demand for all-season tyres in our region grew 37.7 per cent year-on-year in 2015. Last year’s increase followed similar and even greater growth in the preceding few years, and this marked rise in demand means all-season tyres are a very appealing product for tyre makers. The company credited with creating the all-season segment now shares the market with a host of premium, mid-range and budget products, yet continued innovation over tyre generations has helped Goodyear retain a competitive edge.