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Pirelli Launches the Winter Sottozero Serie II

The latest evolution of Pirelli’s performance winter tyre has been unveiled at the Swiss ski resort town of Zermatt. The Winter Sottozero Serie II, a tyre the Italian manufacturer states will meet the needs of the most demanding drivers by adapting to conditions typically encountered during the autumn and winter months, has been released in two distinct performance versions: the W210/W240 for high performance cars, and the even more extreme W270 for super sports models. Pirelli reports that Porsche, Maserati, Lamborghini, Ferrari, BMW, Bentley, Aston Martin and Alfa Romeo have already homologated the new Sottozero as original equipment.

“Despite global warming, winter is still here,” commented Pirelli Tyre CEO Francesco Gori at the Sottozero Serie II launch in Zermatt. Mr. Gori however emphasised that a change in thinking has taken place at Pirelli in response to recent climatic trends, along with changes in automotive technology and European regulations. The new tyre was thus designed not just for regions receiving significant winter snowfall; rather it is a tyre for low temperature conditions. Today’s more unpredictable weather conditions, says Pirelli, with dry spells when snow is traditionally expected, and sudden heavy rainfall in the late winter or at the beginning of autumn, means a need has arisen for the development of versatile tyres guaranteeing safety not only on snow and ice, but also on wet or slushy surfaces when temperatures fall below 7 degrees, a temperature that alters both the road surface and the behaviour of a tyre.

4th June 2008/by Tyrepress Editors

UK Exclusive for Pirelli-Alfa Collaboration

Alfa Romeo’s new special edition Brera S – the latest model of the Italian coupe – will be fitted exclusively with Pirelli P Zero Nero 235/40 R 19 96 Y tyres. Pirelli join Prodrive, a leading motorsport specialist who provide the car’s suspension system, in collaborating with Alfa.

The Brera S was placed on sale on 2nd June after its initial presentation on 19th May, and is limited to 500 numbered vehicles.

3rd June 2008/by Tyrepress Editors

2007 WTCC Victory Gives Priaulx his Third Title

November 18’s Macau WTCC races saw the UK’s Andy Priaulx claim his third FIA World Touring Car Championship (WTCC) title, the second since the championship adopted Yokohama’s Advan as control tyre. Priaulx drove to eighth in the first race, having started in 12th place, which placed him on pole position for this season’s last round. Race two saw Priaulx’s title rivals wither down to just one, fellow Briton James Thompson, whose Alfa Romeo began the race strongly before falling behind Priaulx’s BMW during the nine laps.

7th December 2007/by Tyrepress Editors

New Omitec Software

Omitec, the diagnostics equipment manufacturer, has released Version 13 Software of its OmiScan (handset based) and OmiPro (PC Based) scan tools. Version 13 features software application updates to: Alfa Romeo, Citroën, Fiat, Ford, MG Rover, Peugeot, Renault, Vauxhall as well as intensive application additions to BMW.

24th September 2007/by Tyrepress Editors

Toyo Provides OUMF

Toyo looks set to give a head start to the automotive stars of tomorrow thanks to the company’s latest sponsorship deal with The Oxford Universities Motorsport Foundation, or OUMF as it is affectionately known.

OUMF is an independent, pan university student initiative, founded in 2005, to promote practical engineering and associated skills through the medium of motor racing. Already it looks set to provide a valuable skill base of able enthusiasts that will benefit the industry for years to come.

29th March 2007/by Tyrepress Editors

Bridgestone Tyres Enhance Brera’s Handling

The Brera coupé is the latest of three Alfa Romeo launches in 2006 to come fitted with Bridgestone tyres and features the F1-derived, ultra-performance Potenza RE50As as an original equipment option. This product is also available on the new Alfa 159 and 159 Sportwagon.

4th December 2006/by Tyrepress Editors

Hillclimb Success For Marangoni

At the end of the 2006 season, Italian tyre manufacturer Marangoni had good reason to break out the champagne for the third successive year with a second win in the Italian Hill Climb Championship, following previous success in 2004 and additional success in the European Hill Climb Championship of 2005. Champion Simone Faggioli totally dominated the series throughout the season, exclusively using Marangoni Zeta Linea racing tyres on his way to his fourth major Italian title in his Facetti-built Osella PA21S.

23rd October 2006/by Tyrepress Editors

Pirelli Sponsors New York Exhibition

Pirelli is a primary sponsor of a new exhibition running from May 19 through June 10 at the Milk Gallery in New York City, highlighting the design, fashion and high technology products of Milan. Appropriately, Milan is the headquarters of the Pirelli Group.

24th May 2006/by Tyrepress Editors

Beru to Sponsor FIA World Touring Car Championship

For Beru AG, innovative product development and commitment to motor sport have always gone hand in hand. And from April 2006 onwards the Ludwigsburg-based automotive equipment supplier will also be sponsoring the FIA World Touring Car Championship. The company, a specialist in ignition technology, diesel cold-start technology, electronics and sensor technology, is to become involved in the FIA World Touring Car Championship (FIA WTCC).

26th April 2006/by Tyrepress Editors

Strong Pirelli Presence at Geneva

Pirelli’s reputation as a supplier of high performance tyres for some of the world’s most glamorous cars was enhanced by a number of prestigious fitments at the 76th Geneva International Motor Show.

3rd March 2006/by Tyrepress Editors

Sherbrook To Market Kosei Alloy Wheels

Japanese premium wheel brand, Kosei is to be exclusively marketed in the UK by Sherbrook International. The Kosei name will join the existing brands in Sherbrook’s portfolio, which includes Rondell, Outlaw and DJ. The Kosei brand will be available in sizes of up to 22 inches.

“Kosei is an established worldwide brand with a unique position in the top segment of the market,” said Sherbrook International CEO Peter Whitehouse. “The wheels are incredibly stylish, fashionable and of the moment. The appeal of Kosei is individual and exclusive and we are delighted to add it to our product portfolio.”

17th February 2006/by Tyrepress Editors

EnTire Solutions Launches for 2006 Hyundai/Kia Models

EnTire Solutions, the joint venture between Michelin and TRW Automotive, says it will increase its direct tyre pressure monitoring system (TPMS) presence in North America for the new 2006 Hyundai Tucson and the 2006 Kia Sportage.

30th September 2005/by Tyrepress Editors

Pirelli Supplies Fastest Cars in Frankfurt

Pirelli has supplied tyres for the Brabus E V12 Biturbo, a world speed record-holding tuned Mercedes on show at the Frankfurt International Motor Show, along with the main new models from Bentley, Cadillac, Lamborghini, Maserati, Peugeot, Audi, Volvo, Alfa Romeo and AMG. The Milan-based firm is also equipping the most sophisticated tuned versions of models from Ferrari, Mercedes, Range Rover and Jaguar prepared by the German specialists Novitec, Brabus and Arden.

14th September 2005/by Tyrepress Editors

From EMT to “RunOnFlat” Technology

16 years ago Goodyear presented the grandfather of today’s sidewall strengthened tyres on the Corvette. Later the technology was named EMT (Extended Mobility Technology). Now the EMT contraction has outlived its usefulness and, alongside the release of its new “Excellence” summer tyre, Goodyear has renamed the system “RunOnFlat” technology. The first three products to bear the “RunOnFlat” name will be BMW OE versions of the Excellence in sizes 205/55 R16, 225/50 R16 and 205/50 R17. Naturally these will also be available on the aftermarket and four further sizes are due to arrive in the spring.

4th February 2005/by Tyrepress Editors

Rondell Targets Prestige Brands

Rondell is to aim at enhancing its market share of luxury and performance brands, the company has announced. The news follows the successful launch of a number of other wheels earlier in the year. According to Rondell’s UK distributor, Sherbrook International, demand for the existing designs has “soared.”

8th October 2004/by Tyrepress Editors