Central Tyre has appointed former Pirelli and Prometeon sales manager Alex Whittle as sales director. In his new role, Whittle will be responsible for all sales operations across the car, van, truck, industrial and agricultural sectors. His appointment follows a successful growth period within the UK market, according to Central. Central Tyre is part of the UK’s leading ETEL group of tyre retailers, alongside Kwik-Fit and STS Tyre Pros.