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GT Radial featured in Fun Cup Championship video

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Official tyre partner of the VW Fun Cup 2020 season, Giti Tire is racing in a fully liveried GT Radial car. At each race weekend Ellis Hadley, senior test engineer at Giti Tire, leads a line-up of race enthusiasts from the GT Radial Performance Centre (GTPC) network. This activation of the event provides a great opportunity to get together with key distribution partners and customers of the brand’s exclusive distribution partner Micheldever Tyre Services, as well as increasing coverage of the brand. This approach to the series is demonstrated in a new Facebook video distributed on the championship’s Facebook channel, featuring Hadley and customers Carl Churchill and Alan Baldwin.

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Related news:

  1. Giti ready to race in VW Fun Cup 2020
  2. Nascar Euro’s Jeffs joins GT Radial for VW Fun Cup at Thruxton
  3. Giti welcomes 15 new GT Radial Performance Centres to network at Mira event
  4. Giti Tire renews official tyre partnership, adds racing car to Fun Cup UK
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Micheldever appoints Mitchell as wholesale director

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Micheldever Tyre Services (MTS) has appointed Graham Mitchell as its new wholesale director. Mitchell will take over the key strategic role following Alan Baldwin’s retirement, scheduled for November. In a 17-year career in the tyre industry, Mitchell has acquired extensive experience across both UK and European markets. He joins MTS from Cooper Tire, where he held senior management roles that included sales director for UK and Western Europe and UK and Northern Europe sales director.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. Micheldever makes dealer support appointments
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Worn tyres worse than ever

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Pictures of de-mounted tyres removed from cars at Micheldever retail businesses look more like scrap than tyres taken of road-going vehicles two weeks ago. And this has made some company representatives suggest that the problem of illegal wear is worse than ever.

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Related news:

  1. Wholesaler, retailer and TyreSafe tread part worn campaign trail with Cornish MP
  2. Legislation Against Dangerous Tyres (LADT) update
  3. TyreSafe laments illegal tyre figures, promotes tyre safety month
  4. Old tyre ban could result in better part worn regulation – TyreSafe
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Giti welcomes 15 new GT Radial Performance Centres to network at Mira event

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Giti Tire has added 15 independent garages to its GT Radial Performance Centre (GTPC) network. The new dealers were welcomed to the network during the company’s new dealer training events at Horiba Mira, hosted in partnership with exclusive UK distributor Micheldever Tyre Services. The latest additions to the network were all signed in 2018.

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Related news:

  1. Giti, Micheldever complete GT Radial Performance Centre roadshow programme
  2. GT Radial presents 3-year development programme at European dealer event
  3. GT Radial takes over Horiba Mira circuits for customer Ride and Drive Day
  4. Nascar Euro’s Jeffs joins GT Radial for VW Fun Cup at Thruxton
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MTS launches new SRI tyres for 2018

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Micheldever Tyre Services (MTS) has begun 2018 with the launch of new tyre products into its distribution line-up, with plans to grow the product lines throughout the year. As well as a new Falken tyre, the wholesaler will commence the distribution of the Sumitomo brand, as discussed with Tyres & Accessories in December, with the BC100 pattern.

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Related news:

  1. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  2. MTS exclusive range of car tyre brands offer ‘comprehensive’ mid-range coverage
  3. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  4. Micheldever management comment on Sumitomo sale
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Two tyre lines to spearhead Sumitomo launch in Europe

Further to news from Micheldever wholesale director Alan Baldwin that the Sumitomo tyre brand is coming to the UK and Europe and will be positioned as an entry-level mid-range brand beneath the Falken brand, the sales director for Falken Tyre Europe’s replacement market business in Germany has shared details on the range heading our way.

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Related news:

  1. MTS launches new SRI tyres for 2018
  2. Micheldever management comment on Sumitomo sale
  3. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  4. Falken to exhibit 3 new tyres at The Tire Cologne
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Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership

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As we go to print on the December issue of Tyres & Accessories, Micheldever Group is marking a year since Sumitomo Rubber Industries, manufacturer of Falken Tyres for which MTS is UK distributor, bought the UK tyre distributor from previous owner Graphite Capital Management. While the sale was not unexpected, the identity of the new owner may have been somewhat surprising, though SRI’s investment in Falken Tyre Europe following the late-2015 dissolution of its alliance agreement with Goodyear makes the acquisition of a leading distributor a logical move. For Micheldever’s board, SRI was said to be an attractive new owner, with the presumption that it would offer offering longevity, stability, and consistency; as a large, well-established, high quality top-six tyre manufacturer seeking to broaden its knowledge of UK distribution with an already successful business.

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Related news:

  1. Micheldever management comment on Sumitomo sale
  2. Micheldever appoints Mitchell as wholesale director
  3. Micheldever makes dealer support appointments
  4. MTS launches new SRI tyres for 2018
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General Tire performance partners get to grips with latest Grabber off-road tyres

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Almost 60 independent tyre dealers attended two extreme driving experience events organised by Micheldever Tyre Services (MTS) to try out General Tire’s Grabber AT3 and Grabber X3 off-road 4×4 tyres. The participating dealers, from MTS’s network of General Tire performance partners, took up the extreme driving challenge at Parkwood Off-Road Centre in Bradford and the Harbour Hill Copse off-road site in Aldermaston near Reading, two of the UK’s most challenging 4×4 proving grounds. The two-day event, which included expert off-road driver training and education about the on and off-road properties of the new 4×4 patterns, was held as a reward for the dealers’ increased sales and customer loyalty.

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Related news:

  1. Micheldever appoints 4×4 and General Tire brand marketing manager
  2. General Tire launches new Grabber AT3 and Grabber X3 tyres
  3. Micheldever celebrating General Tire milestones in 2015
  4. Micheldever management comment on Sumitomo sale
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MTS eyes mid-range opportunities as prices rise, develops e-commerce offering

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The reduced buying power of the pound is one of the few persistent themes in this period of Brexit induced flux. For the UK’s tyre distributors, it also compounds the effects of rising raw materials prices, and wholesalers must negotiate this period to help support retailers and their already slim margins.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. TyreClick, CORE programme helping Micheldever support independents
  3. Independent tyre distributors building ships for choppy waters ahead
  4. MTS launches ‘major upgrade’ to TyreClick
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Micheldever revs up motorbike tyre sales with significant increase for 2017

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Micheldever Tyre Services has revealed a significant increase in motorbike tyre sales during 2017. In its 40th year of selling tyres for the full range of motorcycle applications, MTS said sales had increased across its range. The company serves customers from its national warehouse network of 25 sites, fully linked for stock availability and replenishment in real-time, and its dedicated online platform BikeTyreBuyer.com. With this structure, it claims to be the only motorbike tyre distributor offering UK nationwide coverage.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. MTS eyes mid-range opportunities as prices rise, develops e-commerce offering
  3. Micheldever appoints Mitchell as wholesale director
  4. Paul Furlong Joins Micheldever as Motorcycle Brand Manager
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MTS launches ‘major upgrade’ to TyreClick

Micheldever Tyre Services (MTS) has launched what it terms “a major upgrade” to its TyreClick online retail site for independent customers. The company states that the upgrade represents one of the biggest and most significant investments in TyreClick since its launch in 2014, including a number of new design and user functionality features. The tyre wholesaler added that it would “never stop investing in its ambition to make TyreClick the best tyre selling site in the business” following the implementation of the new developments.

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Related news:

  1. Micheldever’s TyreClick to support independents’ online competitiveness
  2. TyreClick passes 30,000 orders
  3. MTS eyes mid-range opportunities as prices rise, develops e-commerce offering
  4. Independent tyre distributors building ships for choppy waters ahead
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Micheldever management comment on Sumitomo sale

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On 5 January, Micheldever announced that it was being purchased by Sumitomo Rubber Industries of Japan (the company behind Falken, one of Micheldever’s key exclusive brands). While it was no surprise that the business had been sold, the idea that Sumitomo would be the successful bidder was not widely foreseen. With Micheldever having grown into a leading position in the UK wholesale sector with a multi-brand, independent retailer-focused strategy, the acquisition raises many questions for the business’s staff, suppliers and customers. With this in mind, a week after Sumitomo’s purchase Tyres & Accessories met with Micheldever managing director, Duncan Wilkes; wholesale director, Alan Baldwin; and wholesale marketing manager Rory Carlin to find out more about the background to the deal.

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Related news:

  1. Sumitomo MTS acquisition ‘ensures continuity’ of management, brand strategy
  2. Micheldever celebrating General Tire milestones in 2015
  3. General Tire launches new Grabber AT3 and Grabber X3 tyres
  4. Micheldever appoints Mitchell as wholesale director
/by

GT Radial promotes SportActive UHP tyre with Evo track day partnership

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Giti Tire is currently partnering with performance car magazine Evo for a series of track days. The manufacturer states that this “provides an excellent platform” from which to promote its current flagship ultra-high performance product, the GT Radial SportActive. Five events are held at Bedford Autodrome every year. With three track days completed and two more in the diary, including the popular How Fast? on 22 October with F1-style qualifying timed laps and leaderboard, the partnership is revving up.

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If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. GT Radial hosts dealers in Algarve demonstration of flagship SportActive tyre
  2. GT Radial WinterPro2 launched with Dekra certified performance enhancements
  3. GT Radial presents 3-year development programme at European dealer event
  4. Giti Tire extends evo track day partnership, focus on GT Radial SportActive
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Premium tyres fight back, yet margins remain headache in e-commerce era

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An influx of new vehicle registrations has driven demand for premium car tyres upwards in the UK. Yet somewhat paradoxically, the price of these products has continued to fall, further impacting the margin retailers can make versus what they can expect on lower-priced products. Tyres & Accessories sat down with Micheldever wholesale director Alan Baldwin and wholesale marketing manager Rory Carlin to discuss the premium fightback and its symptoms for dealers. “Premium brands are absolutely in the ascendancy,” Baldwin says.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

Subscribe now

Becoming a member has benefits such as:

  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
  • Read Tyres & Accessories magazine online/in print

Already a member? Log in here

Related news:

  1. Micheldever to supply Sumitomo brand tyres, marks a year since change of ownership
  2. TyreClick, CORE programme helping Micheldever support independents
  3. Independent tyre distributors building ships for choppy waters ahead
  4. Micheldever management comment on Sumitomo sale
/by

Micheldever appoints 4×4 and General Tire brand marketing manager

Micheldever Tyres Services has appointed Amelia Jordan as its 4×4 and General Tire brand marketing manager. The wholesaler said the appointment has been made will enhance the support Micheldever already provides to its customers.

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Related news:

  1. Micheldever makes dealer support appointments
  2. Micheldever celebrating General Tire milestones in 2015
  3. General Tire performance partners get to grips with latest Grabber off-road tyres
  4. Micheldever appoints Mitchell as wholesale director
/by

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