World Brand Lab has named Linglong in its latest brand valuations ranking – the ‘Top 500 Most Valuable Chinese Brands’. And what’s more they report places Linglong as the highest Chinese tyre brand, with its brand value judged to have increased from 11.652 billion yuan (US$1.86 billion) to 14.372 billion yuan ($2.30 billion) over the past 12 months. This increased the company’s ranking on the ‘Top 500’ list to 127th place.
Hangzhou Zhongce flagship brand Westlake Tyres has held its first UK Partners Day with authorised UK distributor for TBR tyres, Vacu-Lug. The event was held at the Land Rover Experience Centre at Rockingham Castle, Leicestershire where the brand and its distributor combined the presentation of Westlake’s TBR tyre line-up with some “serious off-roading.”
Melton Mowbray, Leicestershire-based transport operator Charles Brown & Son Haulage Limited has become the first UK operator to fit Westlake tyres to its fleet since Vacu-Lug was appointed sole UK distributorship for the brand, which is produced by China’s largest domestic tyre manufacturer.
Westlake Tyres, the leading brand produced by Hangzhou Zhongce, recently officially launched its new RP28 passenger tyre range. With the introduction of RP28 in over 50 dimensions, Hangzhou Zhongce reports that it is determined to emphasise Westlake as a growing force in the European tyre market.
The Al Dobowi Group has appointed Tom Edwards to the position of European marketing manager. Previously export sales manager at Cooper Tire, managing customer relationships across Scandinavia, Benelux and the Mediterranean, Edwards has ten years of sales and marketing experience.
The Al Dobowi Group has been distributing Chinese manufacturer Hangzhou Zhongce’s Westlake tyre brand in certain key markets for 20. The Group’s chairman, Surender Kandhari marked the occasion by presenting Ge Gourong, CEO of Hangzhou Zhongce, with a commemorative gold dagger. The gift, a symbol of strength, is designed to reflect the 20 years of partnership and “years of future growth together”, Al Dobowi states.
Al Dobowi Group company Eskay Tyres has announced the selection of Agripan SA as the authorised Westlake distributor for Greece.
Al Dobowi representatives recently shared details of the company’s plans to expand its European commercial team. During the opening months of 2013, Al Dobowi plans to strengthen customer-facing areas at its European head office in London through the appointment of new personnel with particular focus on sales, marketing and customer service.
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Infinity-sponsored golfer, Virginia Espejo, recently qualified for the Ladies European Tour 2013 during the LET 2013 qualifying school, which was held at Morocco’s Al Maaden Golf and Amelkis Golf clubs, in Marrakech.
Viking Wholesale Tyres and Equipment, part of the Axle Group and the UK distributor for Westlake Tyres, recently hosted an annual Viking Dealer Division Trip to Dubai.
Members and guests at the 83rd annual NTDA dinner raised more than £10,000 for BEN, the dedicated charity for the automotive industry. £6,600 was raised in two charity auctions conducted by the guest speaker and former England rugby union international, Martin Bayfield. The first auction piece was an all-expenses paid trip for two to Dubai donated by the Al Dobowi Group, which raised £6,000; the second was an electric Mercedes XL children’s car sponsored by Mercedes Benz Finance. Donations made in envelopes by members and guests took the total into five figures.
Infinity Tyres has announced the launch of a new retail programme to reward top sellers of the brand on the UK market. The scheme has been introduced in conjunction with the brand’s authorised UK distributor Bond International. The company explains that the new reward programme is based on a simple structure: the more tyres purchased, the more points gathered. Infinity says its reward packages are “simply outstanding”.
Viking Wholesale Tyres has launched the Westlake brand in an internal event with its sales team. Viking parent company, Axle Group Holdings became the UK’s authorised distributor of Westlake PCR, 4X4, UHP and LT tyres in September 2011, and Westlake says this latest meeting was used to highlight the patterns and sizes available in the UK and to emphasise the substantial investment made at Westlake manufacturer Hangzhou Zhongce.
Dubai’s Roads & Transport Authority (RTA), the body responsible for taxis within the emirate, has signed a taxi tyre supply contract with the Al Dobowi Group. The two-year deal, valued at AED 10,558,195 (£1.8 million) deal, was signed by Al Dobowi executive director Harjeev Khandari and Yousef Al Ali, acting CEO of the Dubai Taxi Corporation. Under the terms of the agreement, Al Dobowi will supply Hankook tyres for and undertake tyre maintenance on Dubai’s taxis.
Westlake Tyres and the National Tyre Distributors Association have announced the venue for 2012’s Golf Day, which will take place on 2 August. The NTDA event, sponsored by Westlake for the second time, will take place at The Belfry Golf Club, host of four Ryder Cups, more than any other venue, and several European Tour events. Guests will play the championship Brabazon Course. Westlake and the NTDA say they want to make the event “an even greater success”, especially given that it will be held at what is one of the most famous Golf courses in the UK.
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