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Heuver Tyrewholesale celebrates 45 birthday

On May 1 Heuver Tyrewholesale celebrated 45 years in the business. Mans Heuver established his regional tyre business in the Netherlands as a ‘one-man band’ in 1966 and the company has grown to employ 230 people. For the last two decades Heuver has operating internationally and in recent months has placed greater emphasis on the UK market, yet the wholesaler says it has by no means reached the limits of its ambitions. In this 45th anniversary year, Heuver says it still has a host of plans for the Netherlands and international markets.

6th May 2011/by Tyrepress Editors

Increased safety a factor in new ATS Euromaster service livery

Keen-eyed motorists may have already spotted the first examples of a sight set to become much more familiar; ATS Euromaster has launched a new livery for its 1,000-vehicle mobile service fleet. The company decided upon a new colour scheme – including more prominent chevron safety markings – in order to enhance safety while raising brand awareness and highlighting the company’s expertise.

5th May 2011/by Tyrepress Editors

Michelin’s Peter Debenham retires, new product marketing & technical manager named

Following 44 years with Michelin, UK and Ireland product marketing and technical manager Peter Debenham has announced his retirement. Taking over the position is Laurent Mozziconacci; the 38-year old from Michelin’s hometown of Clermont Ferrand in France is new to the UK operation but brings 17 years’ experience at Michelin with him as he crosses the Channel. He previously spent eight years working for the agricultural division in France, most recently in the same role he is taking over in the UK. Prior to specialising in agricultural tyres Mozziconacci spent eight years as an account manager for Michelin's truck product line – initially covering the Nice region of southern France, before spending four years in Grenoble at the foot of the French Alps.

7th April 2011/by Tyrepress Editors

Trelleborg and Same Deutz-Fahr partner for Agrotron TTV launch

Trelleborg tyres is exclusively equipping all the tractors and combines present at the European launch of the new Deutz-Fahr Agrotron TTV 410/420/430 between 4 and 8 April. Same Deutz-Fahr reportedly picked Trelleborg as its partner in the launch because of its specialist knowledge of the agricultural sector, its capacity to ensure highly professional technical assistance in the field, and for the premium quality and performance of its product and solutions.

5th April 2011/by Tyrepress Editors

Sale of Goodyear Latin America agri tyre business completed

The sale of Goodyear’s Latin America agricultural tyre business to Titan Tire was completed on April 1. Goodyear reports completing the sale for approximately US$99 million, subject to post-closing conditions and adjustments. The transaction includes the company’s Sao Paulo manufacturing plant, property, equipment and inventories and a licensing agreement that will allow Titan to sell Goodyear-brand agricultural tyres in Latin America and North America.

4th April 2011/by Tyrepress Editors

Trelleborg raises prices 9%

Trelleborg Wheel Systems has announced a further price hike on agricultural, forestry tyres and wheels effective April 2011. The latest price increase of 9 per cent covers both the European and North American market places. “Booming raw material prices, especially for natural rubber,” were cited as the reasons for the price increase.

28th March 2011/by Tyrepress Editors

Goodyear switches Optitrac farm tyre product strategy to specific applications

Goodyear has detailed a change to the product strategy of its million-selling Optitrac range of farm radial tyres, which is to become more application focused. Commenting on these new developments to the Optitrac range, Phil Stanton, Goodyear’s Farm Tyre manager, said: “Goodyear has found that the trends in the agricultural machinery market, particularly with the high end machines, means that application specific tyres will be required in the future. The differing performance requirements of tractors and harvesters can no longer be fully satisfied by the same tyre. The 2 new ranges of tyres will clearly segment our OPTITRAC product line into specific tyres for tractors and for harvester machines and will have features that will provide the performance benefits demanded by the operators of these machines.”

21st March 2011/by Tyrepress Editors

Emerging market interest in value-generating products key to expansion – Trelleborg

Emerging markets such as the BRIC countries are expected to drive growth for Trelleborg Wheel Systems over the next few years. In the Trelleborg Group’s 2010 annual report, Maurizio Vischi, president of the business area responsible for producing industrial and agricultural tyres, said “emerging markets as Brazil, China and Russia have begun to show more interest in high-tech products and products that generate value. This provides significant expansion potential through greater presence in these markets.” Vischi admitted that that Trelleborg expects only “restricted” growth in Western Europe and North America, where the business area already counts as “one of the principal players.”

21st March 2011/by Tyrepress Editors

Titan Goodyear unveils three radial implement lines

Three new radial implement tyre ranges for the North American market have been introduced by Titan Goodyear Farm Tires. Known as the FS34, the Muck Master Radial and the Super Flot Radial, all three offer the usual benefits of radial construction plus a large contact area for better flotation and less soil compaction.

18th March 2011/by Tyrepress Editors

BKT aiming for segment leadership

It’s now more than fifteen years since Balkrishna Industries Ltd., or BKT, wound up its two-wheeler, car and truck tyre business in favour of a focus on off-road tyres. This ‘place every egg in one basket’ decision was a major step for the then seven year old company, yet it is one the Indian manufacturer has never regretted. Since the changeover to off-road tyres in 1995, BKT has grown at an enviable rate and produced some 1,900 SKUs of OTR, industrial and agricultural tyres. Recently, Tyres & Accessories was given the opportunity to observe first-hand the result of a decade and a half’s specialisation within the off-road sector and gain a clearer picture of where the company aims to go.

16th March 2011/by Tyrepress Editors

Goodyear announces Optitrac H+ harvester tyre

Goodyear has announced a new farm tyre in its Optitrac range specifically developed for harvester machines: the Optitrac H+. The H+ range will include tyres designed to operate at higher deflection levels, signified by the addition of the letters IF as a prefix to the size and CFO as a suffix. Goodyear says these tyres have been designed in line with a four-year 2009 ETRTO experimental standard which allows a “load bonus of up to 55 per cent for cyclic field operations without the need to increase the inflation pressure”. This new range was shown on Goodyear’s stand at the 2011 SIMA show held in Paris with the introduction of the first two sizes: IF800/70R32 CFO and IF800/75R32 CFO. It was developed by the Goodyear Innovation Centre – Luxembourg (GIC*L) and has been tested and approved by harvester manufacturers in Europe.

10th March 2011/by Tyrepress Editors

Titan introduces Goodyear Optitrac R+

Titan International’s acquisition of Goodyear’s European and Latin American agricultural tyre business has given the US tyre maker access to agricultural products designed at the Goodyear Innovation Center in Colmar Berg, Luxembourg – including the Goodyear Optitrac R+. In March 2011 Titan Goodyear Farm Tires announced its introduction of a tyre that has proven popular with European farmers during the past five years.

8th March 2011/by Tyrepress Editors

Bridgestone Americas’ Tom Rodgers takes on expanded role

Bridgestone Americas Tire Operations has promoted Tom Rodgers to the role of director of Sales and Marketing, Agricultural Tire, US & Canada Commercial Tire Sales Division (BAAG). In his expanded role, Rodgers’ primary objective will be to manage the channel supply strategy between the company’s original equipment and replacement markets. In addition, he will work with sales personnel to continue providing technology and service to and through the company’s original equipment customers and Certified Dealer network to meet the needs of production agriculture. The former director Marketing, Sales Support and Strategic Management at BAAG will also continue with his existing marketing duties, including responsibility for Marketing and Promotions, Sales Support, Budgeting and Forecasting, Pricing, Product Development, and Field Engineering.

7th March 2011/by Tyrepress Editors

Trelleborg launches the TM Blue sustainability concept

After the recent announcement relating to the acquisition of Watts Industrial Tyres and of new production capacity in Hebei, China, Trelleborg Wheel Systems launched a new agricultural tyre concept centring on sustainability, productivity and lower fuel consumption. The TM Blue concept reportedly results from “advanced tyre engineering and enhanced production processes to decrease the use of natural resources and environmental impact while boosting the farm productivity.” But for purposes of the press conference at the SIMA agricultural equipment show in Paris on 22 February, Trelleborg presented a tyre that was literally blue to emphasise its point.

But the concept is nothing to do with the colour of the rubber (which may have been green if the company wanted to convey the same message to UK public). Instead it is all about improving the efficiency of land machinery, which reduces emissions and has the dual effect of cutting fuel costs, and protecting soil from unnecessary compaction, which increases crop yields and in turn helps farmers’ bottom lines.

23rd February 2011/by Tyrepress Editors

Michelin presenting Ultraflex tyres at SIMA 2011

Serge Lafon, Michelin’s executive director of Agricultural Tyres World says that the company’s SIMA 2011 line-up provides “tangible proof of Michelin’s strategic commitment to enhancing the productivity of farmers and farming companies and boosting their bottom line.” The stand is presenting the CerexBib for harvesters, the SprayBib for row-crop sprayers and the AxioBib in a new size – IF900/60R42 – the market’s only 2.15-metre flotation tyre with “Improved Flexion”. Michelin says its tyres deliver “enhanced soil protection, considerably lower fuel consumption and greater longevity”, helping farms to be more profitable.

22nd February 2011/by Tyrepress Editors