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‘Mitas Premium’ announced at EIMA – Continental name to be phased out on OE agri tyres

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At its press conference at the EIMA agricultural show yesterday, Mitas a.s. announced that as of January 2015, it will replace the Continental brand name on its original equipment agricultural tyre products with Mitas branded products. The Mitas tyres it supplies will bear the ‘Mitas Premium’ name; this name is being given to a new product line of agricultural radial tyres for powerful machinery, and includes the HC 1000 and HC 2000 Very High Flexion (VF) tyres and Super Flexion Tyres (SFT). The VF tyres launched in September 2014 represent Mitas’ latest innovation.

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Related news:

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Phil Stanton becomes County Tyres’ first strategy director

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County Tyres has announced the appointment of Phil Stanton in the newly created role of strategy director. Formerly Goodyear Dunlop UK & Ireland sales manager for farm tyres, Stanton joined the group on 1 November to work closely with managing director, Rob Freeman, in developing future strategy.

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  1. T&A meets Goodyear Dunlop UK managing director Erich Fric
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  4. Goodyear acquiring German wholesaler Reifen Baierlacher
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Trelleborg to livestream Tractor of the Year 2015 from EIMA exhibition

Trelleborg has announced that it will stream the Tractor of the Year 2015 awards ceremony live on the Trelleborg Wheel Systems website and on the Trelleborg stand at leading agricultural exhibition, EIMA International 2014 in Bologna, Italy today (12 November).

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  1. Trelleborg confirms Tractor of the Year participation, launches TM1000 campaign
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Mitas to outline the Continental agri brand’s future

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As reported on 29 October, Mitas a.s. intends to use its press conference at the EIMA agricultural exhibition as a platform for sharing plans in key areas. The Czech Republic-based tyre maker also says it will unveil its business strategy and discuss the future of the Continental agricultural tyre brand under Mitas at the event on 13 November.

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Related news:

  1. ‘Mitas Premium’ announced at EIMA – Continental name to be phased out on OE agri tyres
  2. Mitas Premium to launch on replacement market in 2016
  3. Mitas bringing new CHO sizes to Agritechnica
  4. Mitas celebrates 10 years of Continental agricultural tyre production
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Trelleborg partners new Farming Simulator 15 video game

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Partnerships between tyre manufacturers and game software developers are nothing new in motorsport simulations. However the broad range of tyre applications is being increasingly matched – much to the chagrin of the #GamerGate “campaign” – by the breadth of subjects presented in popular video games. Popular franchise Farming Simulator completes the cross-platform release of its 15th iteration this week, and with a large increase in the range of machinery brands presented in-game, publisher Giants Software has upped the ante considerably. Agricultural tyre manufacturer Trelleborg has been selected as the in-game tyre supplier, a partnership that the manufacturer has pronounced itself “delighted” to “associate [its] brand” with. Trelleborg even announced its intention to use the game as part of its stand at forthcoming agricultural exhibitions.

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  1. Trelleborg partners with Farming Simulator 19, fields league team
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Trelleborg releases ‘Tire Efficiency’ app for iOS, Android

Trelleborg has extended its digital portfolio with the launch of the ‘Tire Efficiency’ app for use on iPad and Android tablets. Based on the concept of total cost of ownership, the app measures the benefits provided by a set of Trelleborg tyres for one axle both in terms of cost savings and reduced working time.

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  4. Virtual Reality Farming with Trelleborg at EIMA
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New president for Alliance Tire Americas

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Effective tomorrow, James Clark will take over as president of Alliance Tire Americas. He fills the position left open since May, when Manny Cicero announced he was leaving the company he’d led since 2007. Clark will be based in Alliance Tire Americas’ headquarters in Wakefield, Massachusetts.

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Kirkby Tyres continues price-conscious exclusive brand strategy

Liverpool-based wholesaler Kirkby Tyres & Wheels has expanded to become one of the biggest – if not the biggest – wholesalers of agricultural tyres and wheels in the UK and Ireland during its 60-plus year history. The distributor now boasts a range of more than 6,000 different product lines, with sole distributorship deals on Alliance, Double Coin, Longmarch, Malhotra and Sailun brands within certain segments. It was also appointed as the wholesale distributor for Trelleborg’s premium agricultural tyre products, alongside Trelleborg Wheel Systems’ direct tyre dealer network.

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  1. Kirkby Tyres’ 80,000sqft central distribution centre expansion nears completion
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  4. ‘Agri Supplier of the Year’ strengthens range with IF, VF products
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Kirkby Tyres brings latest BKT, Alliance speciality tyres to UK

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Speke-based wholesaler Kirkby Tyres continues to supply the latest speciality tyres from Indian manufacturer BKT and exclusive brand Alliance to the UK. The latest fitments from both ranges include a number of port tyres, solid forklift tyres and an E rated high speed crane tyre from BKT, while Kirkby will now supply a new tyre […]

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  4. Kirkby ‘not interested’ in adding budget products to long-standing range
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Mitas supersizes its agricultural range with a hefty 555kg tyre

Although tyres made for the mining sector are by far the world’s largest, the latest release from Mitas is certainly no runt by agricultural standards: This month the company is releasing a new 1250/50R32 SFT tyre intended for use on grain carts and combine harvesters. The 1250/50R32 SFT 188A8/185B is produced at Mitas’ North American plant in Charles City, Iowa and weighs 555 kilogrammes, making it the heaviest tyre in the manufacturer’s product portfolio. It has a diameter of 2.02 metres and a volume of 2.3 m³, and it contains 76.5 m² of cord. The tyre is capable of carrying loads of up to 16 tonnes (10 km/h cyclic).

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Related news:

  1. Mitas launches VF agricultural tyre ranges
  2. Rubbery harvest – Mitas to trial dandelion rubber in agricultural tyres
  3. Agri machinery manufacturers now switching from Continental to Mitas Premium tyres
  4. Mitas releases VF HC 3000 harvester tyre
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Trelleborg Wheel Systems outlines route to global agricultural tyre leadership

Paolo Pompei Trelleborg

The agricultural tyre market appears particularly well suited towards specialised manufacturers; Trelleborg Wheel Systems acquired Pirelli’s agricultural business in 1999, with the branding switched between 2006 and 2010. Since acquiring various technologies from Pirelli, the Trelleborg Group has invested heavily in order to make its tyre and wheel operation a premium brand player in the agricultural and forestry tyre market. The Tivoli facility, with its buildings showing a manufacturing history dating back to the 1940s, but also incorporating the latest agricultural tyre building machinery, represents “a history full of innovation for farming professionals,” in president of the Agricultural and Forestry Tyres business unit, Paolo Pompei’s words.

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Related news:

  1. Trelleborg launches European Road Show at SIMA 2015
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  4. Trelleborg increases agricultural, construction tyre prices 14%
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Strong demand for agri tyre training in Scotland

Staff from the Michelin Training Centre in Stoke-on-Trent recently held their third agricultural tyre fitting course in Scotland in just over 12 months, following unprecedented demand from local dealers.

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New Carlisle farm implement tyres

Carlisle Transportation Products has released two new heavy duty farm implement tyres intended for fitment on hay rake machines. Both are size 16×6.50-8 tubed fitments; the 6-ply version bears the product code 6A02351 and has a 280 kilogrammes (615lbs) load capacity with a load index of 64, while the 10-ply 6A02361 has a load capacity of 515 kilogrammes (1,140lbs) and load index of 85. Both are A6 speed rated, which means they can be driven at speeds of up to 20mph (30km/h).

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Trelleborg team scales highest UK peaks for charity

On 11 July 2014, a team from Trelleborg Wheel Systems undertook a challenge that few have completed – climbing the highest peak in each of the four countries of the United Kingdom in just 48 hours. They travelled with flags representing each of the 28 UK and Ireland Trelleborg Professional Centers (TPCs), a network of dealers that supply Trelleborg’s complete agricultural tyre range. The expedition took the newly-launched TPC partners to each of the highest peaks, all in aid of the Trelleborg charity initiative, the Antonio Bianchi House.

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  1. Trelleborg Professional Centre programme launches
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Titan posts weak Q2 earnings

The second quarter of 2014 was, in the words of Titan International’s chief financial officer, “disappointing in terms of performance.” John Hrudicka reports that the 11.7 per cent year-on-year decline in sales to US$523.7 million occurred against a backdrop of price reductions, a downturn in the mining segment and a decline in agricultural markets. Gross profit also decreased 74.0 per cent to $22.6 million and was 4.3 per cent of net sales, as compared to 14.6 per cent of net sales a year earlier. Loss from operations amounted to $29.5 million in the second quarter of 2014, compared with a profit from operations of $36.9 million in the second quarter of 2013. Net income went $20.5 million into the red. Dividend declared per common share was $0.05.

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Related news:

  1. Titan to reduce employee headcount following disappointing Q1 performance
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