Michelin describes Exelagri plans as ‘ambitious’
As reported last month, Michelin is gearing up to make some changes to its Exelagri dealer network in Europe. In a UK-market press release, the tyre maker describes these changes to its agricultural tyre dealer programme as “ambitious growth plans” and says its enlarged, 1,000 outlet network aims to gain a 50 per cent share of the agricultural tyre market by 2024. While the release does not specify where this growth will take place, Tyres & Accessories understands that Exelagri growth efforts will focus on Eastern Europe.