Bridgestone, Versalis & Grupo BB&G partner to advance tyre circularity
A new agreement between Bridgestone EMEA, Grupo BB&G and Versalis (Eni) will see the three parties working together to establish a closed-loop ecosystem to transform end-of-life tyres (ELTs) into new tyres, with each contributing its particular innovation, experience and technological skills to the project. The partnership aims to develop a model for the creation of a scalable and increasingly sustainable supply chain.