First Line Ltd is marking its 40th anniversary in 2023, as the company celebrates its continued commitment to providing customers with a comprehensive range of high-quality, automotive aftermarket components. Founded in 1983 as Filter International by Peter Joyner and John Madden, the forward-thinking duo are still very much involved in the business today, as they remain owners and key chairholders of the company. Since the company was launched, it has continued to experience a trajectory of growth, with the First Line brand introduced in 1987 to advance its multiple product range portfolio.