Visitor Pre-Registration Opens for Tyrexpo Africa 2008
Visitors and delegates to Tyrexpo Africa 2008, southern Africa’s leading tyre trade exhibition, can now pre-register online for next March’s event by visiting www.eci-international.com The opening of the easy-to-use online registration process marks another milestone in the countdown to the exhibition, which takes place in the Sandton Convention Centre from March 4 to 6 2008.
In addition to taking advance registrations, show organiser ECI has launched a major promotional drive to market the show to tyre industry professionals in Africa and around the world. Over the next four months, more than 80,000 free-entry visitor tickets will be distributed to potential delegates via an extensive campaign featuring direct mail, trade press advertising, ticket inserts and exhibitor mailings. In addition to the mainstream tyre industries, the exhibition will target interest from the important mining, quarrying and industrial tyre markets.
ECI sales director Rowena Suthers says that the drive to attract visitors is a vital stage in the build up to the exhibition: “Our visitor marketing campaign is now in full swing with just four full months to go before the exhibition opens its doors. We’ll be distributing around 80,000 tickets to trade buyers who we think will have an interest in attending Tyrexpo Africa.