Bridgestone Aiming for 40% of Oman PCR Market
While visiting Oman for the launch of Bridgestone’s Adrenalin Potenza RE001 tyre, the company’s general manager for the Gulf, East Africa and Nigeria, Takahiro Mitsui, spoke about the company’s activities and ambitions for the region, and the measures being taken to ensure global supply keeps pace with demand.
According to Mitsui, Bridgestone holds 30 per cent of Oman’s passenger car tyre aftermarket. This high percentage, he believes, is in part the result of the predominance of Japanese cars sold on this market, most of which arrive fitted with Bridgestone as OE. The activities of Bridgestone’s regional distributor, Towell Auto Centre, is another key factor, said Mitsui. From a solitary outlet in 2001 the distributor has expanded to 16 outlets by 2007. However the general manager believes that, should a sufficient supply of tyres become available, Bridgestone could feasibly hold 40 per cent of this market segment. Across all market segments, Bridgestone currently holds 35 per cent of the market.