Tyre Soled African Trainers Proving Popular in Europe
Bless the AFP for bringing us news of an Ethiopian shoemaker who’d like to give Nike a run for its money with the footwear she produces from recycled tyres and traditional woven fabric. Bethlehem Tilahun Alemu, the news service reports, sees her eco-friendly "SoleRebels" shoes as Africa’s answer to the ‘just do it’ brand, and in her Addis Ababa (or should that be Adidas Ababa?) workshop 40 cobblers can be found at work on the product, turning out up to 200 pairs of shoes per day – solely for export.