Bib’s Global War Against Fuel Costs Gets Underway
Petrol pumps are evil, so thank goodness then that we have a white, rotund hero prepared to do battle against this malevolent force. This dramatic scene, part of Michelin’s new global advertising campaign, is now appearing on a larger than life scale on the sides of buildings in New York and Los Angeles. The giant posters portray, in Michelin’s words, the “Michelin Man fighting an evil gas pump and coming to the aid of motorists in trouble.” In doing so, the Michelin Man – Bibendum to his friends – demonstrates that ‘the right tyre can change everything’.