Apollo opens Middle East hub
Infrastructure and tyre usage in the Middle East is very similar to that in India, says Apollo Tyres, and this is the accepted reason why its products have enjoyed a high level of acceptance throughout the region. In total, the Middle East accounts for some 30 per cent of the Indian tyre maker’s export revenues, and in the last years it has built up a 23-partner distribution network there spanning 14 countries. Now, Apollo Tyres has extended its Middle East presence with the opening of its first office outside the company’s operations in India, the Netherlands and South Africa. This new Dubai-based office will serve as a hub for distributing Apollo’s India-manufactured tyres.