Apollo Tyres featured in ‘Around the World in 80 Brands’ book
Apollo Tyres is one of the brands featured in the CoolBrands book Around the World in 80 Brands, which aims to share stories with opinion formers around the world. Part of an overall concept that includes online seeding and sharing via social media, guest lectures at universities and workshops, the book includes articles about visionary people, smart brands and trendy destinations. “Apollo Tyres is pleased to be part of this global storytelling project,” comments Rob Oudshoorn, CEO of Apollo Vredestein.